Weston Enters Mobile Handset Market, Plans New Unit

Consumer electronics company Weston has also become the new entrant in the exploding Indian handset market. The company has announced its plans to set up a new facility in Sela Que in Dehradun, Uttranchal for making mobile handsets. “We plan to manufacture our own cell phones with R&D and design adopted from China,” said Sunil Vachani, chairman and managing director, Weston Group. “The plant is likely to start production in 2011 and churn out five lakh GSM and CDMA cell phones per month. Till then, we will procure cell phones from OEMs and other overseas plant.” Further speaking on the expansion plans of the company, Pankaj Shama, business head, Weston, said, “By the end of the first year, we hope to sell one lakh mobiles per month with a turnover of Rs 250 crore and thereafter grow at 15-20 per cent annually. In five years, we are aiming to reach a turnover of Rs 1,000 crore.” The company will initially launch seven models between a price range of Rs 1,600 to Rs 3,500.

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