Vodafone India, the largest telecommunication services provider in India launched a new mobile application store. This new Mobile Application Store powered by Appia serves 145 million subscribers in India with a vast selection of 10000 free and paid apps. The store virtually supports any handsets across major operating systems including Android, Java, Symbian and BlackBerry. “The store will present the best the world has to offer in mobile applications, giving Vodafone subscribers an expansive catalog of games and apps to entertain and enrich their lives”, said Kumar Ramanathan, Chief Marketing Officer, Vodafone India Ltd. The app store provides applications from wide categories including games, entertainment, social networking and local culture. Also, this serves as a one-stop shop for all Vodafone India Mobile customers including 2G and 3G. Users can now purchase and download applications and games using the GPRS-enabled handsets. “Appia is honored to partner with Vodafone India to launch an Application Store with a great collection of mobile applications to Vodafone’s more than 145 million subscribers across India,” said Jud Bowman, CEO of Appia.