Seems competition is going to be tough for Micromax A72 Canvas Viva. There were some competition models already existing before its launch and now we have another one which can blow it away with the aggressive pricing. The X2 fame, UMI Mobiles has launched a 5 inch phablet priced just Rs 4999. Named as UMI XE, it is the cheapest phablet in India till date. Sporting a wide 5 inch TFT capacitive Multi touch screen Display with a resolution of 800×480 pixels, the device runs on Android 4.0. The Dual SIM smart phone has been powered with 1GHz processor paired up with 256MB of RAM. The device has 128MB internal memory which is expandable up to 16GB via Micro SD card. It packs a 2.0MP rear camera with Autofocus and LED Flash and also has 0.3 MP Front camera. Connectivity options include as Wi-Fi, 2G, Bluetooth, USB etc but lacks 3G. The device is 10mm thick, weighs 150 grams and is backed by a 2050 mAh Battery. The specification is certainly not earth shattering, but what else could you wish in phablet priced below 5K. UMI came in to limelight with the launch of UMI X2 which posed a competition to Micromax A116 Canvas HD. The company recently launched UMI S1 which is also a Dual SIM 5 inch smart phone with Android Jelly Bean OS on board. Powered with 1GHz Quad core processor along with 1GB of RAM, the device has a HD Display with a resolution of 1280 x 720 pixels. It packs a 8.0 MP rear camera and 2.0 MP front camera and has 8GB of internal memory, expandable up to 32GB. The cost of UMI S1 is 12,000 in Indian market.