Telecom Regulatory Authority of India (TRAI) is now acts a little lenient listened towards the mobile customers in India. After listening to the customers, TRAI now raised the threshold of 100 SMSes per day to 200 per day. TRAI said, “The authority has received representations from some of the service providers and consumers to increase the limit of 100 SMSes per day per SIM. The authority has considered these representations and decided to increase the limit of 100 SMSes per day per SIM to 200 SMSes per day per SIM.” Earlier, TRAI imposed this rule to deter the unsolicited SMSes by telemarketing companies and therefore it was made applicable to all the mobile users. However, this restriction has become little obstructive to the consumers who largely rely on texting and particularly students. Considering with these representations, the authority revised the limit to 200. Also, TRAI imposed a termination fee of Rs. 0.05 per commercial SMS originating from telemarketer’s network. The service providers are required to collect the charges from the registered telemarketing agency.