TRAI issues revised guidelines for mobile banking services for 2012

TRAI ( Telecom Regulatory Authority of India) has released the revised list of rules for moblie banking for the year 2012. A number of  customer friendly rules have been added to it. The mobile service providers have been directed to let the banks use sms and interactive voice response freely for the customers benefit. According to the revised regulations, the time for response has been revised. Time for the delivering message regarding mobile banking which is either generated by bank or the customer will be within a brief time of 10 seconds for IVR and SMS both. However for USSD the time will be within 2 seconds. If owing to some reason an sms cannot be delivered to the customer’s handset then a USSD  should be sent to the customer informing him or her regarding any transaction taking place. “The access service providers shall facilitate the banks to use SMS, USSD (unstructured supplementary service data), and IVR to provide banking services to its customers,” TRAI said in a statement. Also the banking operations like cash deposit, cash withdrawal, money transfer, balance inquiry and money transfer should be completed in only two stages in case of sms message transmission and same in case of  IVR and USSD where options are entered. Mobile banks are to maintain an accurate customer and transaction record. These rules have definitely come as a relief to people who are too busy to visit banks and depend on mobile banking for their transactions. These regulations are essentially customer friendly and keep a tight hold on the banks as well as their service providers.

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