“Which brands and smartphones shone in the month of October? We find out…”
With both Dussehra and the festival of lights falling in October, the month dazzled with festivities, and both consumers and brands made the most of it. While consumers loosened their purse strings to make big electronic purchases for themselves or for gifting to their loved ones, smartphone brands tried to attract the consumers in the form of exchange offers, discounts and more. The nascent-yet-booming category of e-commerce also aimed for prime time this season with brands like Flipkart and Amazon launching huge marketing initiatives such as the Big Billion Day and Diwali Week respectively.
All this brings us to our regular monthly feature, where we take a look at the top 20 mobile phones searched by visitors on 91mobiles.com. This helps in spotting macro trends in the industry and see how consumers’ choices are evolving. As always, the data is based on the number of searches, but doesn’t reflect actual purchases.
The top 5
Apple’s latest flagship, the iPhone 6 (first impressions | FAQs) continues its reign on the top spot this time as well. Samsung’s mid-range offering, the Galaxy Core 2 has also risen several places to reach its new position at the second spot, which most likely, is a result of a recent price cut. The third and fourth positions saw no changes with both the Xiaomi Mi 4 (review | FAQs) and Samsung Galaxy Note 4 (first impressions) sitting comfortably respectively. The fifth place is held by Micromax’s Canvas Nitro, which has jumped 19 positions to be amongst the top five, marking its stunning debut in the top 20 list.
The complete list
The list is not just about the the table toppers though, so without further ado, here’s a look at the entire list of top 20 mobile phones in the month of October. Along with the name of the smartphone, you’ll also find the change in its ranking compared to the month of September, its price band and launch month.
Hits and misses
Every month we see new faces in the list, and many old-timers are ousted as well. So, let’s take a closer look at them.
The leading Indian smartphone vendor Micromax was one of the first companies to jump on the octa-core bandwagon with its Canvas Knight (review) earlier this year. With the Canvas Nitro (review) however, the brand wants to cater to the consumers in the mid-range segment who don’t want to compromise on performance. The Canvas Nitro sports a 5-inch HD display and comes powered by MediaTek’s MT6592 8-core processor ticking at 1.7GHz.
Google’s Nexus series is arguably one of the most popular smartphones for Android enthusiasts, since it offers the best-in-class hardware along with a sweet taste of the latest software. With the Nexus 6, the search titan is going big (quite literally) with a ginormous high-resolution 6-inch display and Qualcomm’s Snapdragon 805 quad-core processor throbbing at 2.7GHz. It also is the first device to come with Android’s latest version 5.0, dubbed as Lollipop.
The Apple iPhone 5s may be the first smartphone in the world to come with a 64-bit architecture support with its A7 chipset, but the Taiwanese giant HTC is taking things to the next level by equipping its Desire 820 with an octa-core SoC compatible with 64-bit architecture. Interestingly, it looks like the phone has switched places with its predecessor, the Desire 816 (review | FAQs) in terms of popularity. The Desire 820 (first impressions) is a mid-range flagship with its 5.5-inch display and a powerful combo of 13- and 5-megapixel snappers at the rear and front respectively.
After creating a benchmark for high-end devices with its Nexus program, El Goog seems to have set its sights upon the entry-level segment that’s bogged down by poor hardware and older Android versions. To solve this problem, it has recently kickstarted the Android One initiative with a trio of devices from homegrown brands. But, Micromax’s Android One offering, dubbed as the Canvas A1 has captured the most attention as it has entered in our coveted top 20 list.
With the arrival of aforementioned devices, the following phones had to bid farewell to the top 20 list.
- OnePlus One
- Lenovo S850
- BlackBerry Z3
- Samsung Galaxy S5
The brand frenzy is settling down
In the past three to four months, we have seen as many as 14 brands present with their offerings in our monthly top 20 lists. But it seems that the dust is settling down with 10 brands finding place this time. Most of the brands are the usual suspects, with the most popular ones being Samsung, Xiaomi, Nokia and Micromax.
The affordable arena continues to be a breeding ground
No matter how many ways we say it, the fact remains the same – the budget segment between Rs 5,000 to Rs 15,000 continues to get the most attention from both the users as well as the brands. In the month of October, there were 13 handsets falling in this category. This price bracket is followed by the mid-range and super-premium segments with four and three devices respectively.
The curious case of the missing usual suspects
While we’re happy to see a wide range of smartphones amongst the top 20 devices, there are quite a few that seems to be missing from the list. Apple’s very first phablet, the iPhone 6 Plus (first impressions) isn’t able to find its place alongside its smaller sibling, which might be because of the fact that it’s a pricey proposition, not to mention that phablets are mainly popular in the mid-range price bands. Samsung’s current flagship, the Galaxy S5 (review | FAQs) was also ousted from the list, which is surprising, considering it’s a good all-rounder, especially after its price cut bringing it roughly around the Rs 35,000 mark. Chinese brand OnePlus was also riding high on the initial buzz of its entry in the Indian subcontinent with the One (review | FAQs), but it seems that the brand has to launch it device first to get back into the popularity charts.
Apart from the above devices, it’s also interesting to see that a few have slipped in their popularity. The Xiaomi Redmi 1s (review | FAQs) has dropped nine positions, which possibly means that the time is ripe for the Chinese upstart to introduce its next powerhouse in the market, the Redmi Note (review | FAQs).