Top 20 mobile phones in India in March 2016: 91mobiles insights

“Here are the top devices which users searched for in the month of March”

With so many smartphones being launched every month, it’s quite difficult to keep a pulse on the market. However, consumer interest in devices serves as a perfect indicator of gauging the popularity of smartphones, and that’s what we do every month with our top 20 series. So, without further ado, here’s a look at the top 20 mobile phones in India in March.

Top 5

There isn’t much of a change among the top four devices in our top 20 list this month, with the only difference between March and February being the shuffled positions of the Xiaomi Redmi Note 3 32GB (review) and Lenovo K4 Note (review) for the first and second place respectively. Both Samsung Galaxy J7 (first impressions) and LeEco Le 1s (review) have risen one position each to reach third and fourth spots. Sitting at the fifth place is Samsung’s latest flagship, the Galaxy S7 (review | FAQs), which is quite interesting as our top 20 list has been devoid of premium devices for a while.

The complete list

The entire list of 20 mobile phones follow the trend shown by the table toppers – there isn’t much change as a whole, but there are quite a few debutants in the chart. So, let’s take a look at the complete list, and to provide a better context, mentioned along with the phone’s name is its change in ranking compared to the month of February, its operating system, its price band and the month of launch.

Top 20 mobile phones in India in March 2016

Hits and misses

New entrants

Samsung Galaxy S7: 5th position

The Korean titan’s latest flagship, the Galaxy S7 is an amalgamation of its past two predecessors – the Galaxy S6 (first impressions) and Galaxy S5 (review | FAQs). While the former lends it gorgeous looks along with upgraded hardware specs, the latter adds some power features such as waterproofing and a storage expansion slot. It also continues to improve the imaging capabilities, with its snappers offering stunning results throughout different scenarios.


Xiaomi Redmi Note 3 16GB: 6th position

The Xiaomi Redmi Note 3 isn’t necessarily a new device, since its powerful 32-gig variant is topping last month’s popularity charts. However, the fact that it’s available in the sub-Rs 10,000 price band and that has made it quite popular among users. The phone brings loaded hardware specs such as a 5.5-inch full HD display, Qualcomm Snapdragon 650 processor, 2GB RAM – all encased in a stylish metallic body.

Samsung Galaxy A5 (2016): 13th position

The 2016 successor to the popular mid-ranger from Samsung ups the ante – not just in terms of specs, but the pricing as well, as it’s now targeting the upper mid-range tier. It sports a premium metal body built around a 1080p display panel measuring 5.2-inches and comes powered by Samsung’s Exynos 7 octa-core SoC mated with 2GB of RAM. It flaunts a 13-meg sensor at the back and a 5MP front-facing shooter.


ASUS ZenFone Max: 16th position

While smartphones have come a long way, there’s one aspect that many of them overlook – the battery life. Taiwanese brand ASUS has tried to alleviate the problem by equipping the ZenFone Max (review) with a mammoth 5,000mAh battery. The phone isn’t all about battery though, as it features a 5.5-inch display, a quad-core CPU and 2GB RAM.

Samsung Galaxy A7 (2016): 18th position

The 2016 edition of the Samsung A7 accompanies its smaller sibling. It comes with a larger 5.5-inch screen, bearing a resolution of 1,920 x 1,080 pixels. It shares quite a few specs with the Galaxy A5 (2016), but offers a beefier 3 gigs of RAM and a 3,300mAh battery pack.


Motorola Moto X Play: 19th position

Motorola’s mid-range version of the Moto X is making a comeback in the top 20 list again. The Moto X Play (review) is fitted with a 5.5-inch display, offering a full HD resolution. Pushing all those pixels is Qualcomm’s Snapdragon 615 chipset which is coupled with 2GB of RAM. The pull factor of the phablet is its gigantic 3,760mAh battery, which ensures that it can easily last more than a day.

The exits

  • Xiaomi Mi 5
  • LeEco Le Max
  • Gionee Elife S6
  • ASUS ZenFone 2 Laser
  • Intex Aqua Power HD
  • Xiaomi Redmi 3

Trend analysis

Samsung re-establishes its supremacy

No of devices by brands in the top 20 list in March 2016

While Chinese brands may have made the life of established brands slightly difficult, it will take more than just aggressive pricing strategy to hurt their popularity. That becomes apparent by taking a look at the top 20 smartphones in the month of March, since as many as nine phones in the top 20 list come from Samsung’s stable. What’s interesting further is that the brand is present across different price segments, which shows that it has managed to get consumer’s attention again.

Coming in at second spot is Lenovo with just three of its offerings, followed by Chinese brand Xiaomi and Coolpad, having two devices each.

Spur in interest in premium smartphones

No of devices in different price bands in the top 20 list in March 2016

With powerful specs trickling down to budget price points, the interest in premium handsets has been going down. That’s why we haven’t seen a smartphone priced above Rs 30,000 in our top 20 series in the last few months. However, thanks to Samsung, things seem to be changing, as its flagship, the Galaxy S7 as well as the upper mid-range offering, the Galaxy A7 (2016) rank among the top 20 mobile phones.

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