Top 20 mobile phones in India in July 2015: 91mobiles insights

“Here are the top devices which users searched for in the month of July”

Gone are the days when there were only a handful of popular smartphones. Nowadays, a phone can rule the popularity charts for just a couple of months, before being unseated by another offering. While the 4GB RAM-powered ZenFone 2 (review | FAQs) was a darling in the past few months, it was dethroned by Lenovo’s K3 Note (review | FAQs) in June. These ups and downs are the reason we bring you a list of top 20 phones every month based on user searches to understand where the market is going. So, if you’re wondering which devices were in the popularity chart in the month of July, then you’re at the right place. Read on to find out which devices were popular in July.

Top 5

The Lenovo K3 Note has managed to keep its first position intact this time as well, but it’s the phone seated at the second spot that comes as a bit of a surprise. Micromax’s super-slim smartphone, the Sliver 5 (first impressions) is at the second place and it has come seemingly out of nowhere, probably because of the brand’s big marketing push with its ambassador Hugh Jackman. OnePlus’ sequel to its debut offering, the 2 (first impressions | FAQs) is at the third spot jumping 15 positions. With the entry of these two devices in the second and third place respectively, the Micromax Canvas Spark (review) and YU Yuphoria (review) have been pushed lower.

The complete list

The entire list of top 20 devices also shows a lot of change in rankings, with most of them dropping in popularity. There are some notable phones making their debut in the top 20 chart in the month of July. Let’s take a look at the chart, wherein along with the mobile’s name, we’ve also mentioned its change in ranking compared to previous month, its OS, its price bracket and month of launch.

Top 20 mobiles phones in India in July 2015

Hits and misses

As we’ve mentioned already, there are some expected devices that have entered the coveted list, so let’s talk about them a little more. After that, we’ll also see the phones that were shown the exit door.

New entrants

Micromax Canvas Sliver 5: 2nd position

After the launch launch of Canvas Knight in March last year, Micromax didn’t launch any flagship offering for quite a long time. Now it has introduced the Canvas Sliver 5, which it claims to be the slimmest phone available in the market as its camera module doesn’t protrude from the body. The device is well-equipped in terms of hardware with Qualcomm’s 64-bit Snapdragon 410 processor taking charge of the performance in conjunction with 2GB of RAM.

Samsung Galaxy J7 01

Samsung Galaxy J7: 7th position

It’s a well-known fact that the Chaebol’s dominance is constantly challenged these days by not only brands like Apple, but also Chinese manufacturers like Xiaomi and Lenovo. However, the brand is trying to learn from its mistakes and the Galaxy J7 (first impressions) seems to be a result of that effort. The phone has all the ingredients of becoming a best-seller – a large 5.5-inch display, 4G support, good hardware and all that at a decent price point of Rs 14,999.

Samsung Galaxy J5: 10th position

Accompanying the Galaxy J7 in the top 20 chart is its smaller sibling, the Galaxy J5. While the former is targeted at phablet lovers, the Samsung Galaxy J5 is armed with a 5-inch display and thus is an ideal device for one-hand usage. It features a similar hardware as its brother and is priced affordably.

Moto G (3rd-gen)  first impressions 09

Moto G (3rd-gen): 16th position

The Moto G proved to be a comeback vehicle Motorola needed and with its third-gen avatar (first impressions), the manufacturer is aiming to establish its stronghold in the market. The device sports a 5-inch HD display and offers 64-bit processor, which is complemented by 1GB / 2GB RAM (the handset is sold in two different variants). Another high point of the phone is that it’s IPx7 certified, making it waterproof for a depth of 3m for up to 30 minutes.

The exits

  • Samsung Galaxy Grand Max
  • Intex Aqua Power Plus
  • Micromax Canvas Juice
  • Gionee Elife S7

Trend analysis

The Galaxy J series is bringing the ‘Joy’ back to Samsung’s camp

In the previous two monthly reports, Samsung was trailing behind the Chinese manufacturer Lenovo, but this time it’s sitting at the top with Lenovo, with both of them having four offerings each present in our top 20 list. What’s even more commendable is two out of four devices in the list were launched in July itself – the Galaxy J5 and J7. Micromax follows these brands with three of its devices, with its sub-brand YU also featuring two phones in the list.

No of devices by brands in the top 20 list in July 2015

Another interesting thing worth noting is that instead of fragmentation with more brands in the top 20 list, we’re seeing consolidation. This time, there are nine brands in the list, unlike previous charts, where we’ve seen as many as 14 companies present.

Budget and lower mid-range segments prevail

No of devices in different price bands in the top 20 list in July 2015

Price-sensitive consumers are skewed towards affordable smartphones, and our price-based segmentation of these 20 devices also reflect the same. Between the price bands of Rs 5,000 to 10,000 as well as Rs 10,000 to Rs 20,000, there are a total of 17 phones.

Our top 20 list manages to surprise every time and reveal some interesting trends. We’ll be back to see which devices and brands rock the popularity charts in the month of August.

Facebook Comments