“Here are the top devices which users searched for in the month of February”
It’s easy to get overwhelmed (and even swayed) by the myriad of phone launches and their big-bang ad campaigns month after month. But how many of the devices actually managed to draw consumer attention, especially when compared to the ones already available in the market? To separate the wheat from the chaff, we have analysed the mobile phones searched by visitors on 91mobiles.
However it must be noted that these results serve as an indicator of the phones’ popularity, but may not reflect their actual sales. Without further ado, here are the top 20 most-searched handsets in the month of February.
If a device that’s yet to land in the market is topping the charts, it’s definitely a strong indicator of its interest among consumers. ASUS’ loaded-yet-affordable offering, the Zenfone 2 (first impressions) is sitting on the top slot by dethroning YU’s debut phone, the Yureka (review | FAQs), which now holds the second position. The Samsung Galaxy Core Prime was also displaced to the third spot as it slipped in its popularity. The fourth and fifth place are held by the Samsung Galaxy A7 (first impressions) and HTC Desire 620G, as they moved up the chart by 10 and six positions respectively, compared to their positions in the month of January.
The complete list
Not just the top five smartphones, the entire list of top 20 phones also threw some surprises in the month of February. More importantly, there are a very few devices that were able to maintain their positions and most of them dropped from their previously-held spots. Here’s a look at the complete list, where along with the phone, we’ve also mentioned its change in rank compared to the last month, its price segment and the month when it went on sale in India.
Hits and misses
Let’s take a look at the phones which were able to enter the coveted chart last month. Following that, we will also check out the ones which were expelled from the top 20 chart.
The Lenovo A6000 is the rightful holder of a place in this month’s popularity chart since its amongst the most affordable smartphone offerings with support for next-gen 4G networks. Not only that, the device is also powered by a 64-bit capable processor, making it a future-ready purchase. The smartphone is feature-packed in other aspects as well, as noted during our hands-on impressions.
The Lumia 535 (review) is the cheapest offering in Microsoft’s stable that rocks a large 5-inch display. In fact, the smartphone is being promoted with a ‘5 x 5 x 5’ proposition, as it offers a 5-inch display panel, 5-megapixel shooters at the back and the front and comes preloaded with five Microsoft services.
Launched in January this year, the Canvas Hue sits in the upper end of India’s leading smartphone manufacturer’s lineup, even though it’s targeted at the voluminous budget territory. The phone bears iPhone-esque looks with metallic rim running along its edges, giving it a premium styling. The smartphone also promises superb battery life thanks to its 3,000mAh unit.
While Apple’s flagship was shown the exit door in the month of January, it has managed to enter the popularity ranks again. The iPhone 6 (along with its sibling, the 6 Plus) are the biggest phones ever in iPhone’s history. The device features many more changes, both in terms of hardware and software to offer an unparalleled experience to users.
Even though the affordable territory is now dominated by the likes of ASUS, Motorola and Xiaomi, consumers are still attracted to budget offerings from brands like Samsung and Sony. That’s the only way we can explain the presence of the Xperia E4 in this chart, which is yet to arrive in the Indian market and features relatively modest specs. However, its 4G variant (Sony Xperia E4g first impressions) seems like a better choice between the two devices.
As the name indicates, Micromax is aiming the Canvas Nitro at those who want a mobile that doesn’t compromise on the performance aspect. Handling the computing needs on the device utilises the popular MediaTek MT6592 octa-core chipset which runs in parallel with 2GB of RAM. The device offers good hardware otherwise too, and we found it to be a capable daily driver during our review.
The Desire 626 is HTC’s mid-range offering, and it’s built around a display of 5-inches, which features a resolution of 1,280 x 720 pixels. The 64-bit capable smartphone sports a pair of 13- and 5-megapixel snappers at the rear and front respectively. With support for 4G networks, the phone comes across as one of the most affordable options with the next-gen cellular connectivity in HTC’s portfolio.
- HTC Desire 816G
- Xiaomi Redmi 1s
- Micromax Canvas Knight
- Moto G (2nd-gen)
- Gionee Elife S5.1
- Samsung Galaxy Note 4
- Nokia XL
The list of devices may change, but the number of brands and dominance of the budget category remains the same
While in the months prior to February, both Samsung and Xiaomi were topping the popularity charts, this time they are joined in by HTC and Micromax. Between these four brands, they have 60 percent holding in the top 20 list. Following these brands is ASUS with two of its offerings, and then the other manufacturers with a single device each. What’s surprising however, is the absence of Motorola from the chart. It played an important role in bringing the affordable segment to life, but now it’s being overshadowed by the likes of Xiaomi, ASUS and Lenovo.
As usual, the budget territory rules the roost with 15 handsets priced between Rs 5,000 and 15,000. While the mid-range price band have three offerings, both the high-end and super-premium category are present with one device each.
Living life kingsize
The lure of large-sized smartphones, or phablets, as they are called, continues to grow. As per our mobile phone landscape report for the year 2014, this category witnessed the growth of ~66 percent compared to the year 2013. In our monthly top 20 list as well, 40 percent of devices boast screen sizes of more than 5-inches.
There’s little doubt in our minds that the rapid growth the smartphone industry in India is witnessing will slow down sometime. The only thing that remains to be seen is which manufacturer(s) will be able to garner a larger pie of the market. As always, we’ll be at the forefront of all the buzz in the market along with analysing how it all pans out in our next edition of the top 20 phones report.