“Here are the top devices which users searched for in the month of December”
We’re just in the first week of 2016, and the year has already started with a bang for the smartphone industry. Even before CES, Lenovo has announced its latest smartphone for the Indian market, the K4 Note (first impressions), while ASUS released the battery-centric ZenFone Max. But before we delve into the developments this year, let’s take a look at which smartphones piqued consumer attention in the last month of 2015. As always, this list doesn’t necessarily indicate the actual sales numbers of the devices, but it serves as an indicator of the handsets’ popularity basis the number of user searches on 91mobiles.
If we take a look at the top five phone in the month of December 2015, then the list isn’t much different from the one we saw in November. Both the Samsung Galaxy J7 (first impressions) and Lenovo K3 Note (review | FAQs) retain their first and second spots respectively, while Samsung’s budget Galaxy J5 (review) dropped by two positions to reach the fifth place. Interestingly enough, similar to November, Samsung continues to retain three of its devices among the chart toppers with the Galaxy On7 (review in pictures) featuring at the third spot. Micromax’s affordable flagship, the Canvas 5, also manages to find a place at the fourth seating.
The complete list
While the list of the top five phones don’t show many changes, the entire list has witnessed a lot of ups and downs. Let’s take a gander at the top 20 mobile phones in December. To provide better context, we have mentioned changes in the handset’s ranking, its price band and month of launch in India.
Hits and misses
The last month of the year 2015 didn’t miss out on surprising us, with quite a few fresh faces. So let’s take a closer peek at them, followed by the devices that were shown the exit door.
The Canvas 5 (review) has leaped as many as 42 places to gain an entry in the coveted list, which is quite remarkable. The phone follows the leading Indian brand’s mantra to the heart – offering a powerful configuration, at an attractive price point. It’s available for Rs 11,999 and brings forth a 5.2-inch full HD display, and is powered by an octa-core processor paired with 3 gigs of RAM.
The Galaxy On5 (review) accompanies its larger sibling, the On7, and is part of Samsung’s rejigged strategy to take on the competition from new-age brands. Even though it’s priced affordably at Rs 8,990, it comes with decent hardware in the form of a 5-inch IPS display, 1.3GHz quad-core processor and 1.5GB of RAM.
It’s no surprise to see YU’s latest offering in our list, since the device havsbeen teased for a couple of months and finally, was released in December. Touted as the most powerful phone ever, the Yutopia (first impressions) does boast a solid spec sheet with a 5.2-inch display sporting 2K resolution, Qualcomm’s high-end Snapdragon 810 processor and beefy 4GB of RAM.
In a bid to extend the popularity of its ZenFone 2 series, the Taiwanese brand ASUS has launched various variants in the series. The ZenFone 2 Laser focusses (quite literally) on the photography aspect, by being among the most affordable phones featuring laser autofocus. That’s not all, as it flaunts decent power under the hood too, with the Qualcomm Snapdragon 615 chip mated to 3GB RAM.
The Power HD seems to be playing hide and seek with our top 20 chart, as it has been able to enter the list multiple times, but never been able to maintain its presence. The smartphone is among the few budget options that focus on long-lasting battery, as it’s fuelled by a 4,000mAh unit. It’s also capable of handling intensive tasks thanks to an octa-core processor supplemented by 2GB of RAM.
Seeing the popularity of OnePlus offerings, it’s hard to believe that the Chinese brand is less than two years old. However, its offerings score high on the VFM aspect, with the latest one aiming for comfortable single-hand usage. Built around a 5-inch display, the OnePlus X (review) is priced in the mid-range with a sticker of Rs 16,999 and is equipped with a powerful Qualcomm Snapdragon 801 chipset.
- Samsung Galaxy J2
- Lenovo P70
- Samsung Galaxy Grand Prime
- Xiaomi Mi 4
- Micromax Canvas Spark
- Micromax Canvas Juice 2
More the merrier
While past few months saw eight to nine brands present in the list, the month of December has reversed the trend as there were as many as 11 brands featured. However, Samsung has continued to lead the pack with five of its devices among the top 20 phones, and is followed by Lenovo. While OnePlus, Motorola and Micromax have two mobiles each in the list, the other companies have one handset each.
Mid-range becoming more popular than the budget category
India being a price-conscious market, the most popular price segment has mostly been the Rs 5,000 to Rs 10,000 band, otherwise known as the budget category. However, with the mid-range devices priced between Rs 10,000 and Rs 20,000 offering better value for money, this trend has changed this time. In the month of December, 11 devices were mid-tier offerings, while seven phones were in the budget segment.
Only time will tell whether this becomes a trend or simply remains a one-off case. We can’t wait to see how the year 2016 holds up for devices and consumers, so stay tuned to our monthly series of most-popular mobiles.