Top 20 mobile phones in India in August 2016: 91mobiles insights

“Here are the top devices which users searched for in the month of August”

With so many smartphone launches happening almost every other day, it becomes difficult to see the big picture – which devices are actually piquing user interest, which brands have become the most popular and of course, if consumer preferences are changing in terms of price segments. To bring all these insights, we have a monthly feature which lists down the top 20 phones that were the most popular in the previous month. These results are collected on the basis of user searches on 91mobiles, and it goes without saying that they mainly serve as an indicator of device popularity, but doesn’t necessarily mean that they are selling well too. So without further ado, let’s begin.

Top 5

While Xiaomi Redmi Note 3’s (review) position remain unchanged, it’s the devices that occupy the second and third spots this month that are interesting. Sitting at the second spot is the Galaxy Note7, and it’s noteworthy (quite literally) that we’re seeing a super-premium smartphone among the top five phones after a long time. ASUS’ offerings have always been popular, and while it might have moved up the value chain with the ZenFone 3, the brand’s popularity suggests that consumers’ interest is still quite strong. Lenovo’s sub-brand ZUK’s debut phone, the Z1 (review) dropped two spots to sit at the fourth place. Xiaomi is having a great run this year it seems, as not only the higher-end version of the Redmi Note 3, but the 16GB model also holds a position in the top five phones. Another phone from Xiaomi, the Redmi 3s Prime, is following close behind at sixth place. 

The complete list

The entire list of 20 mobile phones also features some surprises. There are quite a few new entrants, due to which many worthy options were shown the exit door. Let’s take a dekko at the chart, and as always, along with the name of the device, we have also mentioned its price segment and the month of launch in the Indian market.

Top 20 mobile phones in India in August 2016 - 91mobiles

Hits and misses

New entrants

Samsung Galaxy Note7: 2nd position

The Galaxy Note7 (first impressions) is in the news these days, sadly for the wrong reasons though. Samsung hit a snafu with its battery, as Note7 units have been exploding all over the world. But Samsung has recalled all the units, and will be putting out new units for sale, that hopefully won’t have this issue. As a smartphone, the phone seems near perfect, be it in terms of display, performance, cameras or the battery life, plus of course, it features the S Pen which increases your productivity quotient.


ASUS ZenFone 3: 3rd position

As aforementioned, the Taiwanese brand has entered the mid-range segment with its latest series. The ZenFone 3 (review) is available in two variants, and both of them are available in a classy (but glassy) finish. What the phone lacks high-end specs like its peers, which include the Xiaomi Mi 5 (review) and OnePlus 3 (review), it makes up with its superb user experience and excellent battery life.

Xiaomi Redmi 3s Prime: 6th position

Xiaomi’s portfolio in India was lacking a powerful budget offering since long, so it’s no surprise that the introduction of the Redmi 3s Prime (review) got a warm response from the consumers. Even though it’s priced below Rs 10,000, the phone offers premium features such as a metallic body and a fingerprint sensor, along with impressive specifications such as the 5-inch HD display, Qualcomm Snapdragon 430 chipset, and 3 gigs of RAM.


Lenovo Vibe K5 Plus: 11th position

While the K5 Plus (review) was introduced back in March, Lenovo slashed its pricing recently in light of competition. At Rs 7,999, it comes across as a solid option in the budget category, with a compact design, full HD display, and powerful internals. The Chinese giant also introduced a 3GB RAM variant of the smartphone, which is also priced quite well.

Samsung Galaxy J2 (2016): 15th position

Samsung is killing it with its affordable and mid-range Galaxy J series. While the J5 and J7 continue to be quite popular in the Rs 10,000 to 15,000 segment, the Galaxy J2 (2016) (review) is taking care of the voluminous sub-Rs 10,000 price band. It comes with decent hardware, and more importantly, some interesting innovations in the form of smart glow for notifications and S Bike mode to ensure a safe ride for two-wheeler riders.

Samsung Galaxy J2 2016_13

OPPO F1s: 17th position

The Chinese company OPPO is focussing on the selfie phenomenon, and after releasing the F1 (review) earlier this year, it recently launched an upgrade in the form of the F1s (review). The phablet offers a gorgeous design, impressive display, decent hardware, along with promising impressive photos and selfies, thanks to a pair of 13- and 16-megapixel shooters.

vivo V3 Max: 18th position

vivo launched the V3 duo back in May trying to ride on the popularity of IPL as it was the official sponsor of the tournament. Now, it’s trying to revive the popularity of the bigger of the two siblings, the V3 Max (first impressions), by axing its price. Available for around Rs 20,000, the phone offers a 5.5-inch 1080p display, Qualcomm’s octa-core SoC and beefy 4GB of RAM.

The exits

  • LeEco Le 1s
  • LeEco Le 2
  • Coolpad Note 3 Lite
  • Micromax Canvas Spark 3
  • Moto G4 Plus 32GB
  • Samsung Galaxy S7
  • Samsung Galaxy J5

Trend analysis

Samsung dominates with most number of popular devices, but Xiaomi and Lenovo are also following closely

The Korean giant is continuing with its impressive track record of most number of popular devices every month. In the month of August, Samsung had as many as seven phones in our top 20 list, catering to all segments – from the budget to the super-premium price bracket. What’s interesting however, is the fact that both Xiaomi and Lenovo floow closely with four offerings each. Thanks to their power-packed-yet-affordable smartphones, their popularity is also on the rise.

No of devices by brands in the top 20 list in August 2016 - 91mobiles

It also seems that the cut-throat competition in the market would ensure that only a few brands are able to survive, and if the top 20 series is any indication, it’s already happening. While earlier, we had as many as 10 different brands among the top 20 mobile phones, in the month of August, only seven companies were present.

80 percent phones are priced below Rs 20,000 among the top 20

Well, it comes as no surprise since India is a price-sensitive market. However, it’s still interesting to see that handsets priced above Rs 20,000 are only able to grab consumer attention if they are either innovative (the Galaxy Note7) or solid value-for-money propositions (the OnePlus 3) or invest heavily in marketing (the vivo V3 Max). The ZenFone 3 is popular because of its predecessors, but since it seems to be priced on the higher side, it remains to be seen if it’s able to reach similar levels of popularity.

The month of August has surely thrown up some interesting results. We’re keen to see how the month of September holds for the industry, especially considering it’s the time of the year when Apple’s iPhones come out, even though the iPhone 7 and 7 Plus would go on sale in India only in Octobe.

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