Top 20 mobile phones in India in November 2013: 91mobiles insights

As we are nearing towards the end of the year 2013, the focus has shifted from new launches to discount schemes and buy back offers as the vendors try to push their sales. The last few weeks saw offers on the Apple iPhone 4S and 5C, Nokia Lumia 1020, LG G2, BlackBerry Z10 and Q10, and more. As far as launches are concerned, the most notable ones in the month of November were Apple’s iPhone 5S and iPhone 5C, and Google’s Nexus 5. But were these launches and offers enough to entice the consumers? That’s what we intend to find out with this feature: Top 20 Mobile Phones in India in November. The data is based on searches done by more than 5 million users on the 91mobiles website. It suggests what users are interested in, but may not necessarily indicate actual purchase.

The Top 5

Nokia’s least expensive Windows Phone 8 based Lumia 520 is continuing with its top spot since the last two months. Other devices that managed to hold on their places amongst the top 5 are Sony Xperia C and Samsung Galaxy S Duos, although both came down one position each. What’s surprising though, is to see popularity of Apple’s latest smartphone iPhone 5C, resulting in its 5th spot, especially considering the fact that it isn’t too different in specifications as compared to its last flagship.

The Complete List

Here’s the complete list of 20 smartphones which were popular in the month of November. Against each mobile phone, we’ve mentioned its previous ranking to indicate its popularity or downfall, operating system, spec score (algorithm based score for its specifications), and launch date to give an idea about how consumer’s respond to old/ new devices.

Top 20 Mobile Phones in India in November 2013

Hits and Misses

Though there were not many launches in the month, we still can see some action in the Top 20 list resulting in entry of many new devices.

New Entrants

Nokia Lumia 720– 13th Position

Nokia’s mid-tier Lumia 720 leaped 16 positions to enter the list directly at 13th spot. While the device offers decent features, its Carl-Zeiss camera of 6.1 megapixels deserves special mention.

Apple iPhone 5– 16th Position

It may seem that interest for Apple’s previous generation of iPhone may be declining since its successor is already launched. But, that’s not the case as iPhone 5 model entered the list at 16th Position.

HTC One– 17th Position

The HTC One is touted as one of the best-designed phones of the year thanks to its metallic unibody. It’s no slouch in the hardware department either, along with useful features like BoomSound, BlinkFeed, Zoe, and more.

Micromax Canvas Magnus A117– 19th Position

Indian manufacturer Micromax’s new smartphone in the mid-range segment, Canvas Magnus marked its entry at 19th position. It’s powered by a more powerful processor than other smartphones in this price range thanks to the use of 1.5 GHz quad-core MT6589 Turbo chip.

Samsung Galaxy S3– 20th Position

Samsung’s previous flagship, Galaxy S3 is the only smartphone in the list which is more than a year old. However, because of its reduced price, the device becomes a good choice in sub-25k range. Furthermore, Samsung has assured that the device will be updated to the Android version 4.3 Jelly Bean, which will also bring support for its Galaxy Gear smart watch.

The Exits

The entry of new devices in the Top 20 took place at the expense of these smartphones-
  • Sony Xperia M and Xperia M Dual
  • Nokia Lumia 920
  • Samsung Galaxy Note 2
  • Micromax Canvas HD A116

Trend Analysis

Waning interest in Micromax smartphones

Contrary to the belief that Micromax is giving a tough competition to global brands with its aggressively priced devices, it seems people are losing their interest in them. While earlier, we used to see interest for at least five to six Micromax devices, this month there are only two devices from the manufacturer amongst the Top 20 devices. On the other hand, Samsung is continuing its golden run with seven devices, and is being followed by Apple, Sony and Nokia with an equal number of devices. Brand Chart_December

Apple and Samsung command premium pricing

Another interesting point to note is that the price of a smartphone is also a function of the brand selling it. HTC, Samsung and Apple, for example, have four of their smartphones above Rs 40,000 range and people are showing huge interest towards them. On the other hand, Nokia, Micromax and others have devices in the entry-level and mid-range segment only. That’s the reason there are seven devices in the price band of Rs 15,000 – Rs 20,000. Price Chart_December Surprisingly, the Google Nexus 5 was not one of the top 20 most searched devices, despite its top-notch specs and value for money positioning.

Camera capability matters

Smartphones today have replaced the need of having a dedicated camera for casual photography. That’s why people are looking for better cameras in the devices. Out of 20 devices, 11 smartphones have a primary camera of 8-megapixels or above.
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One of the earliest members of the 91mobiles' editorial team, Nitansh is a walking encyclopaedia of product specs. Name a phone and he’ll tell you the specifics on screen resolution, processor and camera without blinking an eyelid. Ask him if he remembers the launch date of a noteworthy phone, and he'll tell you the dates when the device first leaked, its global unveil, its Indian launch, and when it got a significant update. He’s a lover of all things Android, and loves writing reviews and scouting for new apps. A Wordpress whiz, he’s always ready to help out a fellow writer. While he juggles between many things at 91mobiles, he always manages to find time to write. In his non-tech avatar, Nitansh is a philatelist, which is a fancy word for stamp-collector.