“Here are the top devices which users searched for in the month of July”
If there’s one thing that’s clear about the ‘Great Indian smartphone bazaar’ in the first half of 2016, then it’s the fact that popular devices are getting even more popular. This also means that it’s becoming increasingly difficult for a new device to make it into the list of most popular phones. That’s why we bring you a list of top 20 smartphones every month, which indicate the ones that have been on the top of the consumer’s mind. While it’s not necessarily an indicator of sales, it does the reflect buyers’ mindsets and their ever-changing brand and price preferences.
So, without further ado, here’s a look at the phones which topped the charts as per 91mobiles, in the month of July.
The chart-toppers remain largely same as previous months – the Xiaomi Redmi Note 3 (review) continues to reign, followed by Lenovo’s ZUK Z1 (review) which has also managed to be at the same position as June. The third spot is held by the Lenovo K4 Note (review), which jumped two positions. Interestingly, Lenovo is ruling the top five smartphones with three of its devices, as the fourth place is also bagged by another of its offerings, the Vibe K5. LeEco’s Le 1s (review) slipped in popularity as it now sits at the fifth position.
The complete list
Interesting, the month of July does seem to bring a lot of changes, since most devices fell in popularity. There are also quite a few new faces in the top 20 list, which means that some of the known names have been shown the exit door. Let’s take a dekko at the complete chart, wherein we have also mentioned the change in rank for each device along with its respective price segment and the month of launch.
Hits and misses
Let’s give a close attention of the new entrants in the month of July, and try to decode the reasons for their popularity.
It seems there’s a sudden interest in the sub-Rs 7k segment as after being stale for long, many notable phone have been launched recently. The Lenovo Vibe K5 surely seems to be a solid buy at Rs 6,999 with its all-metal body, 5-inch HD display and an octa-core processor mated to 2GB of RAM. For imaging, it flaunts a 13MP primary shooter along with a 5MP camera at the front.
Xiaomi’s largest smartphone ever, the Mi Max (review) blurs the line between phones and tablets with its gigantic 6.44-inch display. But as they say ‘ bigger is better’, it certainly has caught the consumer’s imagination. It has debuted in our list at the seventh spot. In a way, the Mi Max can be considered as the bigger sibling to the chart-topping Redmi Note 3 as they both share the similar internals – Qualcomm Snapdragon 650 processor, 3GB RAM, and 32GB flash storage among other specifications.
As mentioned in our Mobile phone landscape report for India in H1 2016, LeEco has managed to make a stellar debut in the country, as it’s rubbing shoulders with giants. The Le 2 (review) follows up the success of the Le 1s with a beefier spec sheet. It’s powered by a powerful Qualcomm Snapdragon 652 chipset and also features a 16MP snapper at the back.
After dominating the super-premium segment with its flagship duo, Samsung has also kept its bases covered in the Rs 20k-30k category with the 2016 editions of the Galaxy A5 and A7. The Galaxy A7 (2016) is built around a full HD display measuring 5.5-inches and draws power from an octa-core Exynos chipset, which is complemented by 3GB of RAM. It flaunts a 13-meg sensor at the back and a 5MP selfie camera.
It’s interesting that the Z3 has managed to re-enter the coveted top 20 list, and it’s probably the only smartphone that’s released in 2015. The Samsung Z3 (first impressions) is also special as it comes with company’s own Tizen OS, and otherwise, it’s decidedly a budget offering. It features 5-inch HD display, quad-core processor and a gigabyte of RAM.
Third time’s the charm, and that’s true with the third iteration of the flagship killer from the Chinese upstart OnePlus. The OnePlus 3 (review) goes all out in terms of style with its aluminum unibody design and boasts specs that can put even flagships to the shame. The top-of-the-line Snapdragon 820 SoC is paired with a beefy 6g igs of RAM, while 64GB memory on board takes care of storage needs.
Samsung maintains a comfortable lead over others
The Chaebol is dominating the popularity charts across all the price segments, which is quite noteworthy. A few months back, it was facing a tough competition from both Indian and Chinese brands, but it has been able to counter them with its refreshed lineup. It has seven smartphones among the top 20 devices and is way ahead of Xiaomi and Lenovo, which sits at the second and third spot with three handsets each.
The mid-range tier continues to be the most popular
There was a time when the budget segment between Rs 5,000 and Rs 10,000 was considered to be the most popular price range, but consumers are now shifting to the higher price segment between Rs 10,000 and 20,000. 50 percent devices in the top 20 list fall in the mid-range tier, and are being followed by six phones in the budget segment.
The month of July was surely interesting, and we bet that the same would be the case with the current month of August as it’s witnessing some big-bang launches from the likes of Samsung and ASUS. We will surely get to know which ones were impactful enough, when we bring you a refreshed list of top 20 devices again next month. So stay tuned.