Retail giant future group debuts into telecom sector as Talk24 (T24) through MVNO model. MVNO (Mobile Virtual Network Operator) is a business model wherein the operator enters into the market and operates with the help of existing licensed operator. Since, they doesn’t have any spectrum and network infrastructure of its own, they purchase minutes of usage from existing licenced operator and sells it in its own brand name. Here, it shook hands with prestigious Tata Teleservices. Future group has entered into a franchisee agreement with Tata Teleservices and launched its Talk 24 (T24) GSM mobile services. Talk24 will sell its mobile services mainly with ‘Shop More, Talk More’ and “Talk More, Shop More” taglines. They offer discounts on their various products while you recharge your mobile. Customer will get Rs.25 off on Maggi Masala noodles, 720 gm pack at Big Bazar & Food Bazar while recharging with Rs.50 coupon and many more. Talking and Shopping on our mobiles are the major two activities for all of us in India. T24 really a true mobile service makes an attractive offers to the shopping enthusiasts. Let us have a look at what all it offers in talk more, shop more With the launch Future group CEO Mr.Kishore Biyani comments “We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores”. The T24 mobile telephone services will be sold through Future Group’s extensive retail footprint across the country, kick started with Andhra Pradesh and progressively rolls into other places covering over 75 cities and 65 rural destinations within a couple of months.