Sony is that brand name that instantly gives the impression of a premium product that is well performing, stylish and well, also expensive. However, this time it has a different kind of proposition all together. The Sony DSC-H90 is a digital camera that offers everything in one single package that is high resolution, high zooming capability as well as an affordable cost. Let us take a look at it. The Sony H90 has a 16x optical zoom lens that controls its front panel that also flaunts Sony G branding. The H90 also offers Sony’s Optical Steadyshot image stabilization, which helps in fighting blur from camera shake. The camera comes with a good 16.1 megapixel Super HAD CCD image sensor. For images framing the rare panel has a 3.0-inch LCD display and no optical or electronic viewfinder option. The H90 can also capture high-def 720p, MPEG-4 video and movies are captured at 30 frames per second. Two different stabilization systems are also available for video. You can either choose the standard Optical SteadyShot for still images, or a more powerful Active SteadyShot mode that combines optical and digital stabilization, with a resulting increase in the focal length crop. The Sony H90 digi-cam also provides both USB 2.0 High Speed data and Mini HDMI high-def video connectivity and its images and movies are stored in a not so generous 27MB of built-in memory with the option of SD or Memory Stick Duo cards. The camera supports SDHC and SDXC types, while the Memory Stick Duo compatibility includes PRO Duo and PRO HG Duo types. The Sony H90 draws its power from a proprietary NP-BG1 lithium ion rechargeable battery that comes in the package. The Sony H90 is good for shooting as many as 290 shots on a single battery charge. The Sony H90 is available in the market for around US$250 in body color options of red, black and silver. Thus, don’t be afraid of exceeding price, just indulge in the reasonably priced Sony H90.