“The integrated Samsung Mall is one of the standout features of the Galaxy On7 Prime”

Chinese smartphone manufacturers account for a large number of smartphone sales in India and over the years, have displaced and grabbed market share from several prominent brands. In fact, in a report by IDC published last year, Chinese smartphone manufacturer Xiaomi managed to climb to the top and leveled with Korean giant Samsung in terms of market share.

Samsung Galaxy On7 Prime first impressions11In an attempt to fend off the competition, Samsung recently announced the Galaxy A8+ (review), a compelling smartphone positioned in the same price segment as the OnePlus 5T (review) and the Xiaomi Mi Mix 2 (review). Now, the company is setting its sights on the affordable segment and has come up with the Galaxy On7 Prime. We spent some time with it and here’s what we think of the same.

Samsung Galaxy On7 Prime first impressions10

Design-wise, the Samsung Galaxy On7 Prime does little to differentiate itself from the herd of affordable smartphones in the market. The phone flaunts a unibody metal design and while the handset feels solid in the hand, it is not going to be a head-turner, the reason being that the smartphone features a 16:9 aspect ratio display. Therefore, buyers will miss out on slimmer bezels which are synonymous with 18:9 display smartphones. Speaking of which, the smartphone boasts a 5.5-inch full HD screen which managed to impress us during the brief time we used the smartphone. The display has good viewing angles and gets sufficiently bright too, so no complaints here.

In terms of button and port placement, you will get the power button and a speaker grill towards the right of the smartphone. The volume rocker, as well as the SIM tray and slot for microSD card, are positioned on the left spine. Towards the bottom, you will find the headphone jack and a micro-USB port to charge the device. Lastly, the fingerprint sensor is embedded inside the physical home button.

One of the standout features of the Galaxy On7 Prime is that the smartphone comes bundled with Samsung Mall, which marries object recognition to shopping. The company already showcased its prowess in recognising objects with Bixby Vision and now, is taking it one step further by allowing buyers to purchase stuff via Samsung Mall, which aggregates products from four e-commerce portals, namely Amazon, Jabong, ShopClues, and TataCliq for now. The company plans on adding support for more e-commerce websites in the future as well.

As far as the accuracy of the object recognition is concerned, the software is still a work in progress, but we will be covering it in-depth in our full review of the smartphone… so stay tuned for that.

Samsung Galaxy On7 Prime first impressions07In the performance department, the Samsung Galaxy On7 Prime is powered by an Exynos 7870 octa-core processor which works in tandem with either 3GB or 4GB of RAM, depending upon which variant you opt for. Correspondingly, you will get either 32GB or 64GB of onboard storage, which can be expanded on both the models via a microSD card. During our brief stint with the smartphone, we didn’t come across any instances of lag or stutter, though we will be putting the device through its paces in our full review.

Samsung Galaxy On7 Prime first impressions04For optics, the smartphone is backed by a pair of 13MP shooters on the back as well as the front, both of which feature f/1.9 aperture sensors. The initial shots we took with the smartphone seemed promising, though the shutter speed felt a tad-bit slow. In the battery department, the smartphone features a 3,300mAh battery and runs Android Nougat upon boot. The handset has been priced at Rs 12,990 for the 3GB RAM variant whereas the 4GB model will set you back by Rs 14,990. The handset will be available in hues of Graphite Black and Champagne Gold and will go on sale starting January 20th during Amazon’s Great Indian Sale’.

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