Rediff has launched the new edition of its mail service, Rediffmail NG, which comes with value adds like mobile push. Users can now send and receive mails, lookup contacts, assign calendar tasks and set reminders from their mobiles as well as their PC. The service is priced at Rs 50 per month, inclusive of data charges (on MTNL and Airtel) and works on all platforms including, Symbian, Java and Android. Rediff promises that the service works on almost all phones available including entry level ones. Rediffmail NG on mobiles is an always-on mail service and ensures secure and seamless synchronization across the phone and PC. It also comes with multi-tasking capabilities, administrative control and SMS. According to Ajit Balakrishnan, Chairman and CEO of Rediff.com India, “With Rediffmail NG, we offer an affordable email service for the mass market, helping individuals communicate and conduct business anywhere and anytime, enabling Indian entrepreneurs compete with the world. Even small-sized business owners will now have a cost-effective way to equip their employees with mobile communications and increase productivity. Our approach in this product design has been inspired by Tata Nano, which has made it possible for millions of people to aspire to own a car.” Ajit Balakrishnan concluded, “For more than a decade, Rediff.com has brought innovative online services to the India market. Rediffmail NG is simply the latest in a line of innovative products from our company. Globally, the mobile application economy is gaining momentum and companies are slowly shifting to a subscription based revenue model. We believe our Rediffmail NG initiative is a first step in this direction and we have plans to continue to take advantage of the growing demand for data-driven solutions.” Prospective users can purchase Rediffmail NG directly via the Company’s website at www.rediff.com by clicking on the Rediffmail NG icon and following a few simple steps. Additionally, service can be easily obtained by sending an SMS, text message with the word “mail” to 57333 whereby users will be guided to the enrollment page or connected to a local Rediff representative.