RCom has announced its plans to roll-out a next-generation mobile portal — R World — to deliver a host of futuristic mobile Internet and data services to its over 125 million customers. The company intends to offer a new multi-lingual R World that will offer personalisation option in Hindi, followed by other popular regional languages. It is also designed to deliver relevant content and applications on the mobile platform. Easy to access m-commerce options and targeted m-advertising capabilities are amongst the key futuristic features that Reliance intends to make available through the new R World. Reliance will use Motricity’s m-Core platform to deliver these advanced capabilities. “The initial customer response to R World has been exceptional. We believe the future of mobile experiences is going to be based on the delivery of highly personalized offerings which include localized content, delivered to our customers in their native language,” said Prashant Gokarn, head – 3G Business, Reliance Communications.