Pokémon Go – let’s talk numbers, shall we?

“Pokémon Go has broken the internet, and we have all the stats right here”

Last week, the world was introduced to Pokémon Go in its entirety – a unique mobile game which combines the nostalgia associated with Pokémon and a gameplay which asks players to walk in the real world. A simple yet interesting concept which caught on – and how!


We’ve already spoken about the key highlights of the game and reviewed it as well, but the actual interesting bits lie in the numbers generated by Pokémon Go – in terms of daily users, revenue and usage time.

The gameplay definitely lured more players into the Go experience, and the game topped the Apple App Store chart within just 4.5 hours of launch, well above Clash of Clans and Candy Crush in terms of gross profit in the US. The fact is confirmed by App Annie, which shows Pokémon Go topping both Free Apps and Top Grossing lists for Google Play and the Apple App Store for the US, Australia and New Zealand.


And in terms of downloads and installs, SimilarWeb has some nifty statistics, which depict that within two days of the game’s official release, it was installed on 5.16 percent of all Android devices in the US. To put things in perspective, by July 7th, more US Android phones had Pokémon Go installed than Tinder.


App analytics company SensorTower states that the game has been downloaded a little over 7.5 million times in the US, from both Google Play and the App Store. Over 60 percent of the people who install the game are using it daily, which has enabled Pokémon Go to almost tally up with Twitter in terms of daily active users. How’s that for popularity?


Besides the installation metrics, the app engagement factor is also extremely high, with the usage time averaging at 43 minutes a day. For comparison, SimilarWeb states that WhatsApp and Instagram have average usage durations of 30 and 25 minutes respectively.


But it hasn’t been launched on a global scale, one might say. Indeed, and here’s where the traffic statistics for APKMirror come into the picture, where the traffic rose from 600,000 visits on July 5th to over 4 million on July 6th – the day Pokémon Go was launched. That’s almost a 600 percent rise in traffic, with the larger share of search coming in the form of, you guessed it, ‘Pokemon’.


So, with all the hype, popularity trends and installs over the last week, the money raked in is expected to be massive, right? Well… multiply your guess by ten. SensorTower estimates that the revenue incurred just from the App Store is somewhere around $1.6 million a day. For the company, the numbers are even bigger, as evident from the fact that the game added $7.5 billion to Nintendo’s market value – in just two days of launch.

Beyond the mind-boggling numbers that are associated with the scavenger hunt called Pokémon Go, one thing is for certain: we’re looking at a viral phenomenon that is just getting started. What’s next? Dedicated Pokémon Go merchandise, supplementary applications and guides, the scope is vast and the potential is endless.

Long story short, Pokémon Go is turning out to be a runaway success for its creators; one which can perhaps surpass the actual Pokémon universe it is inspired from.

Image Source: App Annie, SimilarWeb
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