“OPPO celebrates the Diwali season with your favourite cricket stars”
India, as a country, has always been very enthusiastic about Diwali as this is one festival where every Indian comes together to celebrate the festivities regardless of boundaries and cultural diversity. However, there is yet another common factor which brings together the whole populace just like the festival of Diwali, and that’s Cricket. OPPO was quick to realise this and has always ensured that it’s able to capitalise on the same. Its upcoming smartphone, the OPPO F3 Diwali Limited Edition is no different, as it celebrates the victory of good over evil. Notably, the brand also launched the OPPO F1s Diwali Edition smartphone in collaboration with its brand ambassadors Hrithik Roshan and Sonam Kapoor.
What’s interesting this time however, is the fact that OPPO is now bringing both Diwali and the love of cricket at one place, with the soon-to-be-launched F3 Diwali Limited Edition. To endorse the new smartphone, the company has roped in nation’s favourite cricket players. In the TVC, we can see the Indian Skipper Virat Kohli, opener Rohit Sharma, star spinner R Ashwin and explosive batsman Shikhar Dhawan saying, “OPPO F3 Selfie Expert, your best Diwali gift“. Not only does the brand has our favourite athletes in the commercial but it also celebrates the festival of Diwali in all its glory. However, OPPO’s association with Indian cricket team and cricket does not come as a surprise.
In the past, the brand signed an agreement with International Cricket Council (ICC) to become the official global partners for four years starting 2016. Later, OPPO followed it up with a partnership with BCCI for a period of five years starting April 1st, 2017. The brand is now Official Team Sponsor of the Indian National Cricket Team, which shows its solidarity with the country and its passion. To mark this collaboration with the Indian Cricket Team, the brand launched OPPO F3 Black BCCI Edition.
This handset had the logo of BCCI and signatures of skipper Virat Kohli, captain cool Mahendra Dhoni and R Ashwin. Not only that, the Limited Edition BCCI OPPO F3 was auctioned to show support for team India, which was also conveyed through the TVC launched around that time.
The OPPO F3 Diwali Limited Edition comes in an all-new red hue which gels well with the bright colours of Diwali. Not only that, the phone also comes preloaded with festive themes and wallpapers. Talking about specs, the F3 flaunts a dual-camera setup on the front comprising 16MP + 8MP sensors. On its rear panel, there is a 13MP snapper for imagery. The spec sheet include a 5.5-inch full HD display, a 1.5GHz octa-core MediaTek SoC, 4GB of RAM, 64GB of storage, Android Marshmallow, 4G VoLTE and a 3,200mAh battery.