The megapixel magic is fast affecting even the most ignorant camera buyer in the market. Any latest camera that boasts of a greater Megapixel will automatically sell more in the market and `with the Coolpix L28, Nikon stuffs even more pixels than ever into its latest entry-level L-series compact digi-cam. Priced at $120 the Nikon Coolpix L28 packs a whopping 20.1 megapixels in its sleek form. The Nikon L28’s 20.1 megapixel chip has an ISO sensitivity range of 80 to 1,600 equivalents. The camera’s sensor is placed behind a 5x optical zoom lens with a focal range of 4.6 to 23.0mm. While the camera’s maximum aperture falls from f/3.2 to f/6.5 across the zoom range, it can be noted that it is not very bright and that cannot be much expected also in a camera at this price point with such massive megapixels. Moreover, the Nikon L28 manages to offer a 3.0-inch TFT LCD monitor on its rear panel as well. The Nikon L28 also comes with a built-in flash strobe as well as the Nikon’s patent Best Smile Selector and Easy Auto mode functions. It also offers the nice Smart Portrait mode that makes things simple for the beginners with a face-priority autofocus, smile timer, red-eye correction, skin smoothing and more. In few words, a whole range of tools are provided to make the camera handle all the photo shooting requirements that would give out good portraits. Needless to say, the Nikon L28 can also shoot HD video apart from still photographs. The Nikon L28 stores its images and movies on Secure Digital cards, including the higher-capacity SDHC and SDXC kinds. It is also packed with a standard 27MB of internal memory that would handle those precious shots without flash card at. The camera has standard AA batteries and claims that it can capture 280 shots with a single charge. The Nikon Coolpix L28 is to be available from this month onwards and will be available in red, black and silver.