August roundup: top smartphone launches

“A roundup of the key smartphones launched in August”

Our calendar bore a lot of crosses all courtesy the number of smartphone launches that happened last month. While a majority of the lot fell in the mid-range segment with devices like the ASUS Zenfone Selfie, Gionee Marathon M4 and MEIZU MX5, some interesting budget segment launches like the Phicomm Energy 653 and the Lenovo A2010 were also seen. The month of August also saw the Indian launch of Samsung’s curvy flagship the Galaxy S6 edge+. If you need the gist of all the key launches that took place last month in the Indian smartphone market, look no more. Here’s a roundup of the top smartphones launched in August.

Sony Xperia C5 Ultra


A large-screened smartphone from the brand, Sony Xperia C5 Ultra is a phablet for selfie-addicts. Flaunting a display that spans 6-inches and sports Mobile BRAVIA Engine 2 tech, the Xperia C5 Ultra comes with a screen resolution of 1,920 x 1,080 pixels. Under the hood, the smartphone hides a 64-bit MediaTek MT6572 processor with eight cores humming at 1.7GHz, plus 2GB of RAM. There’s an integrated Mali-T760 GPU as well to take care of the graphics. While the onboard storage is rated at 16GB, you can take it up a notch using a microSD card of up to 200GB capacity. The Android Lollipop device sports a 13-megapixel primary camera accompanied by an LED flash. A similar configuration can be found on the front, where the phone sports a 13MP front-facing shooter assisted by a soft LED flash. On the connectivity front, the Xperia C5 Ultra offers dual-SIM support, 4G LTE, Bluetooth, Wi-Fi, NFC, Miracast and A-GPS. Backing the device is a 2,930mAh battery. Available in Black, White and Soft Mint variants, the Sony Xperia C3 Ultra can be owned for Rs 29,990.

Related read: Sony Xperia C5 Ultra First Impressions

Gionee Marathon M4


This battery beast from Gionee was launched in the wake of the month, featuring a mammoth battery rated at 5,000mAh. The fascia of the device sports a 5-inch HD AMOLED display. The processing on the Gionee Marathon M4 is taken care of by a 64-bit quad-core processor clocked at 1.3GHz and mated to 2GB of RAM. The device offers 16GB of inbuilt memory which is further expandable up to 32GB via microSD card. Out of the box, the smartphone runs Android 5.0 Lollipop with the brand’s Amigo 3.0 UI on top. The camera department includes an 8MP rear shooter assisted by an LED flash and a 5-megapixel front camera for self-portraits and video calling. The connectivity options include dual-SIM slots, 4G LTE support, Wi-Fi, Bluetooth, A-GPS and USB OTG support. The device has been priced at Rs 15,499.

OnePlus 2


After the immense success of OnePlus One (review), it seemed only fair that the brand launched the sequel to the device. Sporting a metal chassis, the OnePlus 2 (review) rocks a full-HD display spanning 5.5 inches. An octa-core Snapdragon 810 v2.1 processor ticks inside and uses an ample 4GB of RAM inside the phablet. The OnePlus 2 runs OxygenOS based on Android 5.1, which is the brand’s very own custom ROM. The primary shooter on the smartphone is rated at 13-megapixels and sports features like optical image stabilisation and laser autofocus. It’s assisted by a dual-LED flash. There’s a 5MP front camera on board as well. As far as connectivity options are concerned, the OnePlus 2 sports dual-SIM slots and 4G LTE support. It also features a USB Type-C port. A 3,300mAh non-removable battery provides juice for the device. The 64GB variant will cost you Rs 24,999.

Related reads: OnePlus 2 review | OnePlus 2 camera review

ASUS ZenFone Selfie


Showcased at Computex in the month of June, the ASUS ZenFone Selfie officially landed in India with a price tag of Rs 15,999 in the beginning of August. The name of the smartphone couldn’t have been more suggestive. The device sports a 13MP primary camera with dual-tone LED flash. The front shooter, which is the USP of the smartphone, boasts a 13MP 1/3.07 Toshiba sensor with f/2.2 aperture and an 88-degree wide-angle viewing lens. The ASUS ZenFone Selfie rocks a 5.5-inch full HD display which comes protected by Corning Gorilla Glass 4. A Snapdragon 615 SoC works as the processing unit of the device whose four cores tick at 1.7GHz while the other four hum at a clock frequency of 1GHz. The ZenFone selfie comes with two variants – one with 2GB of RAM and the other with 3 gigs. For the former variant, the internal storage is limited to 16GB while with the latter, you get 32GB of built-in memory. The brand’s proprietary Zen UI runs atop Android Lollipop on the device. The connectivity options of the ASUS ZenFone Selfie include dual-SIM support, 4G LTE support, dual-band Wi-Fi, micro-USB 2.0 and A-GPS. A 3,000mAH battery provides life to the smartphone.

Related read:  ASUS Zenfone Selfie first impressions

Phicomm Energy 653


The second addition to the brand’s portfolio in India, the Phicomm Energy 653 comes as one of the most affordable 4G-enabled smartphones available in the market. The device supports both TDD-LTE band 40 and FDD-LTE band 3. Phicomm Energy 653’s window to the world is its 5-inch HD display. There’s a 1.1GHz quad-core Snapdragon 210 processor working as the engine for the device. The CPU works synchronously with a gigabyte of RAM. In-built memory in the smartphone is limited to 8GB while it can be topped up to 64GB via a microSD card. For photography, the Phicomm Energy 653 uses an 8-megapixel autofocus shooter on the back, assisted by a LED flash, and a 2MP snapper on the front. Phicomm’s Expect UI layers Android 5.0 Lollipop on the smartphone. Connectivity wise, the smartphone offers dual-SIM support, Wi-Fi, Bluetooth and A-GPS, apart from the aforementioned support for 4G. Fuelling the Phicomm Energy 653 is a 2,300mAh battery.

Related read: Phicomm Energy 653 review



The latest flagship from Meizu, the MX5 is a metal-clad phablet from the brand sporting a 5.5-inch full HD AMOLED display. The screen of the device comes protected by a layer of Corning Gorilla Glass 3. The MEIZU MX5 comes powered by an octa-core MediaTek Helio X10 Turbo chip humming at 2.2GHz. The CPU is assisted by 3GB of RAM and a PowerVR G6200 GPU. Flyme 4.5 OS runs on top of Android Lollipop on the device. When it comes to photography, the Meizu MX5 rocks a 20.7MP primary camera with laser autofocus and a dual-tone LED flash. A 5-megapixel front camera takes care of selfie and video-calling needs. The storage is limited to 16GB and there’s no way to expand it any further. However, the device has USB OTG capabilities. On the connectivity front, the MEIZU MX5 is a dual-SIM device that supports 4G on both of its slots. Other options include dual-band Wi-Fi, Bluetooth 4.1 and GPS. What backs the device is a 3,150mAh battery. The Meizu MX5 can be grabbed for Rs 19,999.

Related reads: MEIZU MX5 review | MEIZU MX5 camera review

Micromax Canvas Selfie 2/ Canvas Selfie 3Micromax-Canvas-Selfie-phones

As if there weren’t enough selfie-centric smartphones in the market, Micromax launched the Canvas Selfie 2 and the Canvas Selfie 3. Sporting a 5-inch display, the Selfie 2 bears a resolution of 854 x 480 pixels. Powering the show on the device is a 1.3GHz quad-core processor coupled with 1GB of RAM. There’s 8GB of expandable memory and the device runs Android Lollipop out of the box. The Micromax Canvas Selfie 2  gets a 5MP front camera with an OmniVison OV5670 sensor and 4P lens. A similar camera configuration assisted by an LED flash can be found on the rear. A 2,000mAh battery keeps the device alive.


The Canvas Selfie 3 flaunts a smaller but sharper display. The 4.8-inch HD AMOLED screen on the Selfie 3 comes protected by a layer of Corning Gorilla Glass 3. The Android Lollipop device comes powered by  a 1.3GHz quad-core processor with 1GB of RAM. The internal storage is rated at 8GB and is expandable. An 8MP primary shooter with a Blue Glass 5P Largen lens and LED flash takes care of photography on the Canvas Selfie 3. At the front, the device gets an 8-megapixel camera with a Sony MX179 sensor and a 78-degree wide angle lens. The setup is assisted by an LED flash. The battery is rated at 2,300mAh.

Connectivity options on both the devices are standard, with support for dual-SIM, 3G, Wi-Fi, Bluetooth and GPS. The Micromax Canvas Selfie 2 is priced at Rs 5,999, while the price for the other sibling hasn’t been announced yet.

Lenovo A2010


The Lenovo A2010 comes as the most affordable 4G-enabled smartphone in the country. The device runs Android v5.1 Lollipop out of the box and sports a 4.5-inch display with a resolution of 480 x 854 pixels. Under the hood of this compact smartphone is a 64-bit MediaTek chipset with four cores running at a clock speed of 1GHz. The CPU works in tandem with 1GB of RAM. The inbuilt memory on the Lenovo A2010 is rated at 8GB which can be expanded further up to 32GB via a microSD card. There’s a 5-megapixel rear shooter accompanied by an LED flash along with a 2MP front camera. Talking about connectivity, the dual-SIM smartphone supports 4G, Wi-Fi, Bluetooth and GPS. A battery rated at 2,000mAh provides the juice to the device. The Lenovo A2010 comes for an extremely affordable price of Rs 4,990.

ZOPO Speed 7


The ZOPO Speed 7 marks the brand’s debut in Indian smartphone market and the brand decided to hit it off with a flagship device. The Speed 7 flaunts a 5-inch full HD display. The smartphone fires up with the help of a 64-bit octa-core MediaTek processor mated to 3GB of RAM. There’s 16GB of storage, which can be extended further with the use of a microSD card. The ZOPO Speed 7 sports a 13MP shooter at the back along with an LED flash. A 5-megapixel front-facing camera handles selfies and video calling. The brands proprietary Z-UI runs on top of Android 5.1 Lollipop. In terms of connectivity, the smartphone offers features like dual-SIM support, 4G, Wi-Fi, Bluetooth and GPS. The ZOPO Speed 7 stays alive with the help of a 2,500mAh removable battery. The brand has priced the device affordably at Rs 12,999.

Related read: ZOPO Speed 7 first impressions

Samsung Galaxy S6 edge+


Samsung launched the successor to the S6 edge in India only a week after its global unveiling. The S6 edge+ flaunts a large 5.7-inch QHD display, which comes with a layer of Corning Gorilla Glass 4. The smartphone is powered by Samsung’s very own Exynos 7520 processor, with a four-core cluster clocked at 2.1GHz and another at 1.5GHz. The CPU works with a ample 4GB of RAM. The Galaxy S6 edge+ comes with a 16-megapixel primary camera which features optical image stabilisation. The shooter is assisted by an LED flash. A 5MP front snapper is on board as well. The phone comes with non-expandable storage and in two variants – a 16GB model and a 32GB one. Connectivity wise the Samsung Galaxy S6 edge+ offers 4G LE support, Bluetooth v4.2, Wi-Fi, NFC and GPS. The device runs Android 5.1 Lollipop with the brand’s own TouchWiz UI  on top. A 3,000mAh battery keeps the smartphone running. The flagship from Samsung is priced at Rs 57,900.

Related read: Samsung Galaxy S6 edge+ first impressions

Since the competition in the market is so tough, some device couldn’t make it to our list. Still, there are some we can’t help but mention. Apart from the ZenFone Selfie, ASUS launched the ZenFone 2 Laser (first impressions | camera review), which is the most affordable smartphone featuring laser autofocus and Zenfone 2 Deluxe (first impressions). Other smartphones which you must not skip checking out include the Karbonn Titanium MachFive (first impressions), the Panasonic Eluga Switch and Micromax Canvas Nitro 4G E455.

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