India’s popular mobile handset company Micromax Informatics Limited (Micromax) has now launched its operations in United Arab Emirates, Oman, Kuwait and Qatar, through its wholly owned subsidiary, Micromax Informatics FZE. Micromax handsets will be aimed at consumers across all segments with special focus on the youth in the age group of less than 30 years. In Middle East, Micromax will offer a wide variety of phones that range from gaming specific phones to social and are targeted at the youth population of the city. The company has entered into a distribution arrangement with 2020 Mobile UAE LLC in the region who will distribute Micromax products in UAE. For distribution in Oman, Molecules Group of Companies has been shortlisted whereas Jumbo Electronics has won the distribution contract for Qatar and Kuwait. Vikas Jain, Business Director, Micromax Informatics Limited, commented, “Micromax is indeed privileged to have consumer confidence, which has enabled us to establish ourselves in India, in a short period. We are very excited about the market opportunity Dubai offers and we believe that consumers would appreciate our dual SIM handsets, which would allow them to carry two mobile numbers in one phone.” “Our strategy has always been to provide unique value additions to our customers and we believe that we will be able to replicate our growth in the region. We will target the youth population of the region with our varied range of products and believe that we will be able to create a new segment with each of our products in the new markets,” he added. Post the launch in Nepal, Sri Lanka and Bangladesh; this will be the fourth international foray for Micromax. Micromax aims to become an established brand in all the market territories where it operates.