Mauj Mobile, India’s leading mobile VAS company, has acquired UK-based mobile application and user generated content store Mobango. With the advent of 3G and availability of feature-rich smartphones at low prices in India, Mauj expects consumption of data-based services to increase significantly. According to the company, this deal will allow Mauj to provide its partners, in India and abroad, a wider array of applications and content for their customers whilst further consolidating its foothold in the telecom managed services space. Commenting on this development, Anupam Mittal, founder and CEO, People Group, said, “Mobango’s acquisition is another step in that direction. Mobango is a pioneer of the rapidly growing Pay Per Download (PPD) business model and is one of the world’s largest independent app-store, so we are obviously very excited to round off our applications, content and communities offering.” Mobango has customers worldwide across all geographies including India. All downloads on Mobango are free for its end consumers. It has served over 750 million downloads and currently generates in excess of 300 million downloads per annum to their customers. Mobango has one of the largest developer communities in the world who upload a large number of mobile applications to its store every single day.