The new entrant in ever-competitive telecom market Olive Telecommunication has appointed India’s most respected cricketer Kapil Dev as its brand ambassador. According to the company, Kapil Dev will support the company’s new devices such as OliveFrvrOn — which is India’s first dual power hybrid phone — and OliveWiz — the first triple sim phone OliveWiz. Commenting on this appointment, Arun Khanna, chairman, Olive Telecommunication, said, “Kapil is the epitome of cricket in India and regarded as the greatest all-rounders the sport has ever seen. Somewhat like the Olive devices, completely all round in their usability, devices ranging from the entry level to sophisticated offerings for the digitally connected. Olive products are designed keeping in mind the extensive usage of mobile phones countrywide. We are confident that our association with Kapil will definitely lend an edge to the positioning of our offerings.” “It is a pleasure to be associated with a brand like Olive because of its innovative cutting edge technology and the significant role that the company is playing in bringing innovative convergence devices for its users; Olive Telecommunication has carved a niche segment in the telecom consumer space,” stated Kapil Dev. With this announcement, Olive Telecom is aimed at reaching mass consumers and for this the company has also partnered with several distributors across tier 1, 2 & 3 cities in the country.