Google Nexus 7: Japan’s Take On It

A survey recently revealed that Google’s Nexus 7 has garnered a greater market chunk than that of Apple’s iPad in Japan. 9-25-2012nexusjapan Japanese consumers are no fools. They themselves are techno geeks and want the best out of their devices and value for then yen. So on an analysis of the fact that the demand for Nexus 7 is greater than iPad makes you wonder why? Is this an index of how good the Nexus 7 is? This survey was conducted in approximately 2,400 consumer electronics stores in Japan. Results showed that the Google Nexus 7 tablet enjoyed 44.4 percent of the market as against the iPad which strung on about 40.1 percent. These statistics were reported in a Japan’s biggest business daily called Nikkei and was conducted by a market research firm called BCN in December. Nikkei stated that one specific plus point attracting customers towards the Asus and Nexus 7 tablet and away from the iPad is the price. It sells for almost a $100 less in Japan compared to Apple’s iPad mini which is the least expensive of the Apple tablet products. According to the survey, there seems to be a lack of iPad minis available at stores. This cannot however be a deciding factor of the competition between the two tablets. It may however marginally affect demand and sales. Overall, Nikkei has suggested that the price difference is the strong force behind the Nexus 7 success. Reportedly, as espoused by Nikkei tablet sales in Japan were 3.6 million units in 2012, and these figures are expected to inflate all the way up to 4.9 million in 2013. These are official figures from IDC Japan and retold by Nikkei. The Japanese know what they want, and this continued popularity which is unwavering in respect of the Nexus 7 is something that is deserving of a hats off salutation and acknowledgement in favor of the tablet.

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