Tata Indicom has introduced ‘Handset Upgrade Offer’ for prepaid subscribers in Andhra Pradesh. Under the offer, the benefits include free talk time up to Rs 1 lakh on the purchase of any CDMA handset. A subscriber will have to SMS ‘OFFER’ to 12524 from his handset, within 7 days of purchase, to avail the free talk time. The assured talk time is Rs 50 and the customer can get talk time upto Rs 1 lakh, which will be credited to the user’s account within a period of 7 days. Announcing the launch, S Ramakrishna, regional COO, South East, Tata Teleservices Limited, said, “Tata Indicom, over the years, has established itself as a much-loved brand across Andhra Pradesh. Extending our promise of bringing forth customized solutions that simplify communications, ‘Handset Upgrade Offer’ brings for our subscribers the advantage of both sleek and stylish handsets and free talk time up to Rs 1 lakh. We are confident that ‘Handset Upgrade Offer’ will serve as an exciting draw for our customers in Andhra Pradesh.” This offer is valid till 19th December 2010 applicable to all new CDMA handsets, including Tata Indicom handsets, available in the market.