How is Blippar marrying the physical world with the digital world using Augmented Reality

“Experience the future now with Blippar

Watching Tom Cruise in Minority Report, we bet you’d be wondering how cool it’d be to access computing interfaces the same way. There are many other such concepts seen in movies – heads-up displays, 3D holograms, etc. and all of them seem to be straight from the realm of science fiction. However, technology is moving at a rapid pace and there are some cool innovations that have actually caught up to science fiction. Virtual Reality has become popular this year, especially after one of the major players, Oculus VR was snapped up by Facebook. However, virtual reality takes you in a world which is totally different from the real world.

Another technology called Augmented Reality has also become popular in the recent years and as is evident from the name, aims to augment our real-life scenarios. It layers digital information atop the real world projected on a display (such as that on a mobile device), without detracting one from the current experience. With Augmented Reality, you are able to see things in a different way along with gaining insight about your physical surroundings. In simple words, it can even convert a simple piece of paper to a 3D object with which you can play around.

Enough of technical jargon, let’s tell you a bit about practical applications of Augmented Reality. In short, the benefits of this technology are immense… you can see info about a monument, watch 3D visualisation of human body parts for better understanding of anatomy, play games, and what not. Of course, one of the biggest use cases of this technology is advertisements. The best part about AR is that it’s an interactive medium unlike QR codes, which simply calls to action (such as leading to websites, adding someone’s phone number, etc.) and then you have to do the rest yourselves.

If you’re wondering how exactly you can see this information, then don’t worry as the ubiquitous smartphone in your pocket is all you need. Once you have the right app installed, all you have to do is point your phone’s camera to objects and the apps and the phone are powerful enough to do the image recognition to detect the object, and show info about them. AR isn’t limited to the phones only though, since next-gen wearables such as Google Glass can present this info more seamlessly.

There are several apps for this purpose, but one of the most popular ones is Blippar, available for both Android and iOS. The company is one of the leading players in this field and has recently entered the Indian market in October. Since its entry, the  brand has already tied up with major brands for advertisements. It also did campaign for movies like Bhoothnath Returns, where a user simply needed to scan one of the film’s posters with the app, and he or she will be presented with its trailer, an option to take a selfie with Amitabh Bachchan, etc.

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AR isn’t just limited to reading textual info… depending upon the object, it can be in the form of video or audio or even a game.

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The company is upping things a notch now, as it has recently partnered with a comic book publisher to publish India’s first interactive comic book. This definitely makes sense, since comics are usually a one-time read and then they lie in a corner… while with the use of AR, Blippar isn’t only making reading comic books fun but memorable as well. The book, dubbed Priya’s Shakti, takes on a serious topic of sexual violence. It takes the reader through the journey of a protagonist named Priya tackling the issue with the help of mythology.

While users can read the book normally, with the use of Blippar, they can also interact with it. The comic book is available for free to download on the official website as well as BitTorrent and Comixology.

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Advertisements and such interactive books are just some of the things you can do with Augmented Reality. Blippar itself says that it wants to be Google for the real world, allowing users to capture anything around them and see info about it. Imagine a future where you can simply point your phone’s camera or a wearable at a demolished place of historical importance and see what was actually there hundreds of years ago. Wouldn’t that be cool?

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