Bharti Enters Mobile Handset Market, Launches 8 Phones

Beetel Teletech, a Bharti Enterprises group company, has launch new range of mobile phones, under the ‘Beetel’ brand. The new eight Beetel phones boasts of dual SIMs, FM etc. The models — featuring the first gaming QWERTY phone, triple SIM offering GSM+GSM+CDMA, the first phone to house a complete movie and a 3G — are priced between Rs 1,750 and Rs 7,000. beetel-logo Additionally, Beetel will offer a VAS features such as popular social networking applications (Facebook and Nimbuzz), partner with mobile commerce partner NgPay, mobile portal (Yahoo), Opera Mini browser, along with offers of free call and free SMS powered by Ibibo. “This exclusive tie up will give Beetel customers an opportunity to make free calls and Short Messaging Services (SMS) through GPRS technology enabled by the phone,” the company said. Vinod Sawhny, executive director and chief executive officer, Beetel Teletech Limited, said, “Beetel brand has been an intrinsic part of the telecom sector with its unmatched quality and value for money offerings. Today as the Beetel brand marks its entry into the mobile handset category we believe that the brand has the potential to replicate the success in this new category. Through our range of product offerings we intend to address the value for money seeking Indian consumer who is keen on having innovative technology coupled with design features at attractive prices.” In the first phase of the launch, ‘Beetel’ mobile phones will be available through a nationwide distribution network of over 4000 outlets across Delhi, Haryana, UP and Uttaranchal, Rajasthan, Punjab and the seven North Eastern States. The company plans to establish its presence across India by the end of the current fiscal. In addition, Beetel phones will be supported by an extensive service network of over 400 service centres backed by SMS facility for locating the service centres across the country.

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