Bharti Airtel as we all know is India’s leading telecommunications company. It has also gone global and has expanded into 20 Asian and African countries. With the growth of its business worldwide it has revised and updated its B2B business as Airtel Business. Airtel business wants to further empower the employees in order to bring out the best in them. This will be done by adding a humane aspect to business by addition of products and solutions that will provide general happiness and goodwill amongst customers. Sanjay Kapoor – CEO, India & South Asia, Bharti Airtel said, “Airtel Business has always been a key element in the overall growth strategy of Bharti Airtel. We own a state of the art national and international long distance network infrastructure enabling us to provide connectivity services both within India and connecting India to the world. We have moved from offering just Core carriage to Managed & Cloud services in order to create value for our customers. The new identity for B2B encapsulates this ethos and gives us an opportunity to present a single, powerful & unified face to our customers, across the globe.” Services offered by Airtel business include IT, ITES, M&D, FMCG, BFSI, Government and media. These services provide a lot of business worldwide. Besides this Airtel boasts of a large customer base of 450 carriers and is known for providing great customer services. IT and MPLS services help in the smooth working of applications that are target based. The data center and other management services are a collection of services like storage, hosting, cloud services etc for smooth business working. In short through this refreshment Airtel is trying to bring a cutting edge to its customer services. Also it aims to make the handling of all business portfolios smooth. Seems like a win win situation all the way. However what is yet to be seen is how its policies are implemented.