ASUS ZenFone C first impressions: fixing those loose ends

“The new ZenFone C is the same old device with an improved display and battery, all that the users have been asking for”


In the world of smartphones, ASUS as brand has managed to create a lot of buzz by offering value for money products under its ZenFone range of devices. While the company already has smartphones across different screen sizes including 4, 4.5, 5 and 6-inches, the ZenFone C seems like the result of the feedback that the company has received from users. Positioned as a replacement to its existing 4.5-inch display based ZenFone 4 A450CG, this new smartphones comes with a better screen and a healthier battery allowing users to go through the day without issues. We have the device with us and so let us take you through our first impressions of this new smartphone.


The ZenFone C is based on a 4.5-inch display, which makes it easy to use and enhances single-handed usage. It features a bold black front fascia, which gets the standard three-button Android interface key design. The device maintains its flush finish with the use of capacitive keys for user interface related actions. To add a bit of highlight all there keys have been given chrome finish which shimmer on the bold black front of the device. Additionally, the device gets a metallic chin towards the bottom front, breaking the monotony.

The back of the phone features a matte finish with the shiny ASUS logo in the centre. Other than just looking nice, the matte finish offer some level of protection to the device from scratches, while improving the overall handling by offering a firm grip. The smartphone features a power key on the right side flowed by the volume rocker. The micro-USB port has been placed on bottom of the device while the audio or 3.5mm connector sits on the top.


The smartphone features a 4.5-inch 854 x 480 pixel display offering a pixel density of close to 218ppi. The display is vibrant and pixelation is barely visible due to the smaller screen size. The touch response is quite accurate and there’s even a layer of oleophobic coating on the display, very useful for Indian weather conditions.


The 1.2GHz Intel Atom Z2520 dual-core processor inside offers ample computing muscle for most present day apps to run with ease. There’s 1GB of RAM and 8GB of internal, and users would be getting close to 5GB of storage to play around with and install apps. The rest of the storage is consumed by the preloaded apps and Android KitKat 4.4 operating system, which comes with Zen UI layered on top.

However, there is an option for adding more storage to the device by using a microSD card of up to 64GB in capacity. For connectivity, the smartphone supports both 2G and 3G networks for calling and data access, with the use of two micro-sized SIMs. Wireless connectivity is offered in form of Wi-Fi and Bluetooth.


The device flaunts a 5-megapixel camera at the back that comes supplemented by an LED flash for illumination during low light conditions while at the front, there’s a VGA shooter for video calling. As for its biggest and most obvious upgrade, the battery offered on the device is a meaty 2,100mAh lithium polymer pack, which should be good enough to offer more than a day’s worth of usage with ease. However, on the downside, the bigger battery has made the device a bit chunky while adding a few extra grams of weight.


To sum it all up, the ZenFone C is a good-looking device, which has some good hardware specs to offer for a budget Android smartphone. However, the most obvious question remains unanswered – was the ZenFone C really required? However,we will try and answer this question and more with the in-depth review, so watch out for that.

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