Asus is planning to introduce Chromebooks, new smartphones as well as wearable devices in 2014 to beat the competition. Just last week, company reported its quarterly earnings and it turned out that its net profit is dropped 26% year-over-year. After the report, Asus CEO Jerry Shen announced that company is planning to launch new devices to turn things around to increase the profit.
According to a report on The Taipei Times, the popular computer manufacturer hinted that it is planning to introduce its first range of Chromebooks next year. Company is reported to be developing Chrome OS running 11.6 and 13.3 inch models of the Chromebooks (said to be priced at $199 and $249 respectively). The news could be true as company has already teased its Haswell chipset powered Chromebooks at Intel’s Developer Forum in September this year.
In addition to Chromebooks, Asus is also working on a new range of smartphones and these devices are expected to be showcased at next year’s Consumer Electronic Show. These moves from the company would come as the personal computer market continues to shrink.
“We remain optimistic about the desktop and laptop market, but our priority is to make the company’s smartphone business turn a profit next year,”
said CFO David Chang.
Lastly, the company indicated that it is also planning to get into the business of wearable gadgets. Asus said that it will launch wearable devices for global consumers at next year’s Computex event in Taipei. There’s no word what company has exactly planned, but as most of the manufacturers are focusing on smartwatches, we might find something same from Asus next year.