Shortly after the release of iPhone 5, some consumers have complained about a purple flare produced by the camera when some source of bright light hit from the angle outside the frame. Now, Apple has also considered the fact and officially acknowledged the claim. Apple asks users to move the camera away from direct source of light, minimizing the reflection on the iPhone’s camera sensor. The company in its statement said that the small camera have produced some sort of flare, including previous iPhones. The flare is produced while taking a snap with out-of-scene light sources. When a light source is placed outside the frame of camera, it causes a reflection off the surfaces inside the camera module and onto the camera sensor. “Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect.” Apple said on its support page. Apple says the flares are not the new thing in iPhone, and can be seen on the edges of pictures taken with any iPhone, though the pictures from Mashable only implied that the problem is new to iPhone 5. Apple suggests reducing the camera exposure to the bright light causing the flare. It is reported that the company has used a Sapphire crystal for camera surface instead of glass. As Sapphire has more durability factor than a glass, Apple justified its use. Nevertheless, the speculation is on high that because of Sapphire, purple flare is prominent in iPhone 5. Apple has received some complaint before and forced to address publicly about the issues. Earlier Apple CEO Tim Cook apologized for the Maps apps for iOS 6.