‘Androidland’: World’s First Android Store

Telstra has launched world’s first Androidland in Melbourne. It would be world-first store within a store that showcases the latest Android smartphones and tablets, claims the company. Unveiled at Telstra’s retail outlet in Bourke Street Melbourne, the 154 square meter space brings together interactive technology, games and on-site experts to explain the features of Google’s popular Android operating system. androidland-instore-hires Warwick Bray, executive director, Telstra Mobile, said, “It was the first time a mobile carrier had teamed with Google to create a dedicated Android retail presence. Over the past 12 months we’ve seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets. With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way.” “The result is a world-first collaboration that goes beyond conventional product displays by allowing visitors to get hands on with a range of popular mobile services and apps found on Android devices,” Bray said. The ‘Androidland’ includes an interactive spaceship zone that allows visitors to pilot the Google Earth app on the giant screen and fly across the world; play Angry Birds on a big interactive screen; and create an Android avatar that can be printed or shared. Visitors can sit under a pixel tree and play with live devices; try their luck on an Android skill tester and clown machine and flick through a virtual library of Google Books. Visitors will be able to try out a wide range of working Android smartphone and tablets. Android experts, specially trained by Google, will be on hand to help customers set up their Google accounts, recommend popular Android Market apps, answer questions and to help customise device homescreens. Customers will be able to interact with a massive 24 x 9 metre window display that features an augmented reality game challenging visitors to catch Android robots drifting in a virtual snowfall. “From the moment customers walk through the doors of Androidland they’ll be transported into an immersive retail environment that’s as much about having fun as it is about researching your next phone.”

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