Bollywood Superstar Amitabh Bachchan, has been appointed as the brand ambassador to endorse Zen mobile, one of India’s most exciting mobile phone companies. He is one of those Bollywood stars who has the maximum number of brands in his kitty. superstars like Shah Rukh and Aamir Khan are already associated with major mobile brands (Nokia and Samsung) in India. Zen Mobile MD, Mr.Deepesh Gupta comments, that this association will create a deep impact on the minds of the target audience and helps to maintain the product values and meet the success. He says Bachchan is a quintessential mix of charisma and style with a mass appeal, which is what the Zen Mobile brand stands for. Big B says, “I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of Indian people. I hope my association with the Zen mobiles will take it closer to people”. The company is ready to roll a new set of QWERTY and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for Indian market.