Uninor has announced that the new concept of Dynamic Pricing will now deliver India’s best mobile tariffs with upto 60% discounts on a 1-paisa per second billing. This discount is applicable on all local calls from Uninor to any operator. With Uninor’s Dynamic Pricing plan, a customer can enjoy an effective tariff as low as 0.40 paisa per second. Uninor’s ‘Dynamic Pricing’ offers discounts that change with location and time. Every cell phone tower broadcasts a different discount. This discount is always visible on the screens of all mobile phones in that area. So discounts change as a customer moves from the coverage of one tower to the next. At the same location, the discount changes every hour. This means a better discount could be available at the next traffic signal or maybe the next station. Now riding on a 1-paisa per second billing, Uninor’s Dynamic Pricing will by far be the most affordable mobile plan for customers in India. At full discount, a 1-minute call could now cost 24 paisa only, claims the operator. “By choosing the time and place to make a call, you decide how much you want to pay. This has been the philosophy of our Dynamic Pricing concept – power of tariffs in the customer’s hands and an end to the fixed tariffs raj. Now applicable on a 1-paisa per second billing, this is by far the most attractive tariff available in India today,” said Olav Sande, executive vice president, Mumbai hub, Uninor. Now riding on a 1-paisa per second billing, Uninor’s Dynamic Pricing will by far be the most affordable mobile plan for customers in India. At full discount, a 1-minute call could now cost 24 paisa only, claims the operator. This plan is available on a recharge tariff of Rs 26 with a validity of 3 months. The plan will be available at 24 exclusive Uninor stores and over 12500 points-of-sale across Mumbai.