“Here are the top devices which users searched for in the month of June“
Half way into the year 2016, and the Indian smartphone market has left no stones unturned in surprising us. Right from notable launches to new brands and flagship killers… the industry continues to be as lively as ever. However, which of these new devices actually struck a chord with consumers? That’s what we intend to find out every month with our top 20 series, and this time, we will be checking the phones that made the cut in the month of June. As we have mentioned before, the data is on the basis of user searches on 91mobiles for respective mobile devices, and hence, are an indicator of popularity and not necessarily a reflection of their sales.
Without further ado, let’s begin.
While 2015 was a rocky year for the Apple of China, it seems that Xiaomi has found its mojo back, with the Redmi Note 3 (review) helping its cause. The budget phablet has been topping our Top 20 charts since the past three months and June was no different. At the second spot, Lenovo’s ZUK Z1 (review) finds a seating after leaping five places. LeEco’s Le 1s (review) dropped a place to sit at third position. Interestingly, the fourth and fifth spots seem to be swapped in comparison to the rankings of May as the 16GB version of the Redmi Note 3 gets the fourth place and the Lenovo K4 Note (review) sits at the fifth spot.
The complete list
As you can notice in the top 5 rankings, there aren’t many changes, and so is true with the entire list. There are a few debutants, with most devices from the previous month managing to retain their positions. Let’s take a dekko at the top 20 smartphones, wherein along with the phone, we have also mentioned the change in its ranking, its price bracket and the month of launch.
Hits and misses
If you are looking for a budget smartphone for multimedia consumption, then Micromax is offering an attractive proposition to you in the form of the Canvas Spark 3 (first impressions). Priced at Rs 4,999, the device brings forth a large 5.5-inch display with a resolution of 1,280 x 720 pixels. It offers decent specs otherwise too, including 1.3GHz quad-core processor, 1GB RAM and 8GB of memory on board.
The G4 Plus is the first handset from Motorola that carries Lenovo’s branding, but that’s not the only thing which is notable. Till now, the G series has focussed on user experience rather than the specs, but that changes with the fourth iteration. The Moto G4 Plus (review) can match up to the competition in terms of hardware, while offering the latest version of unadulterated Android.
It seems that Lenovo’s bifurcation strategy for the Moto G4 Plus is working well as not only the pricier variant has caught user attention, but the slightly affordable model too has become popular. On the surface, both the versions are similar, the affordable variant featuring 2GB RAM and 16GB storage in contrast to the 3GB RAM and 32GB flash memory available in the pricier Moto G4 Plus.
- Micromax Canvas 5
- Samsung Galaxy A5 (2016)
Samsung and Lenovo account for more than 50 percent user searches
It’s interesting to see that Samsung has been able to successfully win back users attention. It continues to be the top brand since the past few months, and the month of June is no different. The Korean company had six of its devices among the list, and it’s closely followed by Lenovo. The Chinese manufacturer has five smartphones in the top 20 chart, including two handsets under the Moto branding.
Mid-rangers gaining popularity at the expense of the budget segment
Until about a few months back, the most popular price band was between Rs 5,000 to Rs 10,000, which is plausible since India is a price-sensitive market. But with some excellent VFM options, it seems that users won’t shy away from buying phones in the Rs 10,000 to 20,000 segment. In fact, as many as 11 handsets fall in the mid-range tier, with only six phones priced in the budget range.
Just six months in, both the smartphone market and users seem to have evolved this year. We would surely be back to see how July fared in that regard, so be sure to come back next month.