Tata Indicom has partnered with eSSecom to offer CellPay (Direct Debit to Account) Solutions. According to the company, eSSecom’s CellPay solutions will provide consumers efficient, convenient and secure way to make their payments through their mobile phones using funds in their bank accounts (Direct Debit to Account) or through credit card. This service is available for all Tata Indicom postpaid mobile subscribers across Karnataka. Commenting on this strategic alignment, Sanjeev Khera, regional head, South Hub and chief operating officer, Karnataka Circle, said, “Our tie up with eSSecom’s CellPay is a great opportunity for us to continue to provide the best and advanced services to our customers. With the launch of this revolutionary service, Tata Indicom subscribers will now be able to experience a robust and powerful payment gateway service application on their phone. We are confident that this service will change the way people transact and we at Tata Indicom are happy to partner and pioneer the revolution.” K Sambasivan, managing director, eSSecom, added, “CellPay is a part of our unified payment processing suite that encompasses the mode of mobile payment. We are pleased to collaborate with Tata Teleservices Limited and are confident that this service will redefine the way financial services are approached.” The CellPay solution is available for customers who are registered for mobile banking with CellPay connected banks. The registered customer has to create a unique PIN by calling the CellPay IVR. Once the number is generated, the caller is eligible to avail all the benefits. Customers using CellPay service have two options to make payments. One, they can either use an SMS requesting for payment using their CellPay virtual number where in they will get a confirmation of the payment via SMS on their phone. Secondly, the customer can also opt for an application available on the handset to make the payment. Here the customer has to simply select the CellPay application on the phone as a payment option post which a confirmation SMS will be sent to the phone once the payment is received.