Tata Docomo kicks off a new campaign with its brand endorser Ranbir Kapoor. The campaign will take charge during the Indian Premier League (IPL4), which will feature all of 15 cricketing heroes who brought home the ICC World Cup. Ranbir will drive home the Keep It Simple message through the April and May months of the IPL series. Tata DOCOMO’s unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season starts from 8 April 2011. Various marketing initiatives including television commercials, print campaigns, outdoor and retail front displays are getting ready with Bollywood icon Ranbir Kapoor.
Speaking on the occasion, Mr. S Ramakrishna, Regional Head – South East, TATA DOCOMO, said: “Tata DOCOMO is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest-rising Bollywood icon. He is youthful, dedicated, Refreshingly Different and a standout in a crowd—all of which qualities mesh so well with Tata DOCOMO’s own brand persona. As a youth icon, Ranbir is a trend-setter and appeals to young audience—he is professional, dynamic and youthful. This is a perfect match with Tata DOCOMO, and we welcome him to the family and look forward to a long and meaningful association.”
“I have always believed in being different and doing things in a unique and new way—which is what made me jump at the chance to associate with Tata DOCOMO, which is such a close replica of my own persona,” says Ranbir Kapoor, expressing his excitement at this new connection in his life. “What really connects me to Tata DOCOMO is the youth appeal that they have. They keep it really simple, and that’s what the whole format of this campaign is all about—Keep It Simple, Silly. We have too many things in our lives to worry about. Telecom is not something that we should have to worry about—all those bills, smart bills, products, services, tariff options… I love the simplicity of Tata DOCOMO and this new campaign—it will start with making people laugh, and make their lives oh so simple… We had a blast making this campaign and I hope people have a blast watching it too,” he added.