Tanla has implementation its 3G video platform with a suite content services including ongoing world cup cricket match videos for all Reliance 3G mobile subscribers across their presently live 6 circles in India. Reliance 3G subscribers can now access these services by dialing a video call to 58000 from their handsets. With the launch of 3G video platform Reliance can now deliver rich multimedia content to their subscribers including fashion, regional, hollywood and bollywood movies, devotional videos, sports,lifestyle and animation including the ongoing cricket match videos with feature-rich and personalized video interactivity. Tanla’s 3G platform also supports real-time 3G media streaming and has multiple interactive applications like Video Chat, Video Blogging, Video Mail and many others. “We will ensure that all Reliance subscribers have a seamless and integrated user experience on their 3G handheld devices across the country,” said Uday Reddy, chairman and managing director, Tanla Solutions Limited.