Sling Media, Inc., a wholly owned subsidiary of EchoStar Corporation, has launched its Emmy- award winning Slingbox in India. With an aim to change and enhance the television viewing experience, the company has unveiled a range of video placeshifting products, namely – Slingbox 120, Slingbox PRO-HD, SlingPlayer and SlingLink. A Slingbox makes it simple to watch and control live TV content from a cable box, satellite receiver, DVR or video camera on any remote device such as a mobile phone, PC, laptop or tablet located anywhere in the world via a broadband Internet connection. “The Slingbox is a pioneer product in placeshifting technology and marks a milestone for television viewing in India,” said Raghu Tarra, managing director, Sling Media Inc. “With Slingbox, consumers can now catch their favourite cricket match, show, or movie from anywhere in the world.” The basic version of Slingbox known as Slingbox 120 that streams standard-definition (SD) content costs Rs 7,999 and MRP for the Slingbox PRO-HD is Rs 14,999 for a high-definition viewing experience. In addition, SlingLink simplifies the home Internet network connection and provides fast, smooth video playback at an MRP of Rs 4,999. Just in time for IPL Cricket, these introductory prices are offered while supplies last. Consumers can watch their television content on their smartphones by downloading SlingPlayer Mobile software, giving them complete control over their living room television and is priced in various mobile application marketplaces at the equivalent of $29.99. Bhupen Shah, Sling Media Inc. founder and CTO added, “We are very happy and excited to have brought our breakthrough products to the consumer electronics marketplace in India. Now anyone with a Broadband Internet connection can enjoy viewing their television on a laptop, smartphone or tablet device.” Slingbox will be initially available in large format retailers such as Croma, Reliance Digital, and the online store Flipkart.com across Bangalore, Mumbai, Hyderabad and NCR. The company also has plans to further expand its operations to the cities of Ahmedabad, Pune and Chennai.