When 96% of the smartphone shipments from Samsung is powered by Android, Samsung has every reason to be cautious and devise a safety net. Everyone knows that Android is a controlled platform. The marketplace is controlled; The feature-set is controlled; The development roadmap is controlled; Everything is centrally controlled by Google. Even though Android is a open source project, the fear of someone centrally controlling it is not going to go away.
That’s why Samsung wants to spread a safety net and avoid the inevitable consequence. Samsung did come up with their own operating system in the form of BADA – an operating system that never took off. With Windows 8 not taking off as widely expected, the share of android in the market is growing at a rapid pace. So, Samsung is evaluating Tizen as another operating system to power the smartphones.
is an operating system governed by The Linux Foundation and is controlled by Tizen Association which includes well known companies like Huawei, NTT Docomo, Vodafone, Panasonic, Intel, Fujitsu, NEC, Samsung and many other prominent brands (the complete list can be found here
Initially, it was expected that Samsung would launch mid-end smartphones running on Tizen OS. But officials of Sammy confirmed
during the recent launch of Galaxy S4 that Samsung might launch 3-4 high-end smartphones powered by Tizen OS. The smartphones would be equipped with best hardware specifications and Tizen OS. So, when you connect the dots, you could see a pattern forming. There is a strong allegiance forming against Android. If samsung wants to sustain the competition against Apple, it has to make sure that they are not dependant on any one entity. So, a bold direction like this is much required. But, samsung just needs to finely balance the efforts to not overly disrupt the market sentiments and brand perception.