India’s leading telecom firm Reliance Communications has launched a ‘Braille Bill’ service for its visually impaired mobile subscribers. This first-of-its-kind initiative aims to create an enabling and convenient customer service environment for the visually impaired. Commenting on this launch, Anurag Prashar, president corporate, customer service, Reliance Communications, said, “There are currently 45 million people suffering from complete visual impairment across the globe. Out of these, nearly 12 million reside in India. Our new Braille Bill service is in line with our customer service objective to delight our customers through innovations that touch their lives. And the best thing is that this service is free of cost.” Available for postpaid customers across all products lines of the company’s Wireless business, the Braille Bills service will be a summarized bill providing key details of current usage, bill amount, last dues, last payment and adjustments made. The service will also provide a breakup of the current charges payable by the customer. The normal detailed and itemized bills will also be available through regular channels in the form of hard copy as well as eBills. The Braille Bill will be dispatched to the visually impaired customers through post every month without any extra charges. According to the company, existing and new Reliance Mobile customers can request for the Braille Bill by registering their request through the company’s call center or customer touch-points including over 2,500 Reliance World and Reliance Mobile Stores across 700 cities in India.