Loop Mobile has appointed Windchimes to handle the brand’s presence across social media platforms. Mumbai-based Windchimes will play a key role in being the spokesperson for the ‘Loop’ brand online, creating buzz for new launches and building engagement for the brand with its audiences. Under the deal, it will also play a key role in helping Loop reach out its users and create a buzz for the flurry of VAS services that are due to be launched in the near future. Windchimes will advise and help Loop Mobile create a stronger community connect and come up with exciting ideas to leverage Loop’s strong relationship with Mumbai. Another key mandate that will be handled by the agency will include identifying and resolving complaints and queries, thereby strengthening the brand’s customer relations. Commenting on this development, Arif Ali, head of brand & communications, Loop Mobile (India) Limited, said, “With the rapid adoption of social media, it is clear that if we need to stay connected with our users, using all possible means of media including social media. We wanted to partner with experts in this space and hence chose Windchimes to strengthen our online network. With the help of Windchimes we look forward to building a stronger connection with our users. ” Loop recently announced its ‘Going for Great’ challenge which includes, no call drops else money back, service activation in maximum 15 minutes or a coffee, and the best value plan to suit usage irrespective of the existing service operator being used.