iStream.com, the country’s First Online Video Service has pocketed the exclusive live streaming and video on demand rights for the nation for the Micromax Cup India – Sri Lanka series, which will begin on July 21, in Sri Lanka. With the Indian Cricket group inactive for the last four months, this forthcoming match series has been one of the most hoped-for games, and will witness them pitted against the Lankans in 5 ODIs and 1 T20. iStream.com’s agreement was inked with Sporty Solutionz, which has bagged exclusive web in addition to mobile rights for this series from Ten Sports. All the six day-night games, which will begin at 2:30 pm, will be shown live on iStream.com. In addition, the matches will also be accessible on demand for 30 days after the contest’s completion. Mr. Radhakrishnan Ramachandran, Founder and chief executive officer, iStream stated, “After a relatively long lay off, Indian cricket fans will be delighted to see their heroes back in action. We saw tremendous response to UEFA Euro 2012, which we streamed exclusively in India. This series will further strengthen our sports vertical on iStream.com. We plan to bring in more such exclusive partnerships in the online video space.” Aside from the cricket competitions, iStream audience can grab exceptional programming around the episode, which consists of pre as well as post-game highlights, group info, player reports, trivia and other linked clips. Incorporating social traits, iStream will permit the social network, Facebook, users to live-chat on the site at the same time as the matches are played and “like” or “tweet” any shot or information. Chief Executive of Sporty Solutionz, Ashish Chadha stated, “iStream is the pioneer in the internet streaming space and I am sure with their unique technology delivery platform live-streaming of the matches will be altogether a great experience for the Indian cricket fans.” iStream.com appends hoards of novel video recordings on a daily basis to its library of more than a 100,000 clips of premium News Bulletins, television shows & films in five different national languages from more than 50 channels.