If you are owning any Apple product and wish to get yourself updated with popular Indian TV programmes while on the move, than this piece of news is for you. Global Takeoff Inc.’s YuppTV has released ‘YuppTV app’ which provides access to a wide range of live Indian TV channels on iPhone, iPad and iPod Touch. This application can be downloaded from iTunes by the global audience. It enables high quality streaming without buffering and a quick option for channel search. The application can also be shared with phonebook contacts, claims the company. Now NRIs and Indian TV lovers all over the world can experience the fun of live Indian TV channels on their iPhone, iPod and iPod Touch. They can have access to different language channels like Hindi, Telugu, Malayalam, English and Kannada. This new application for iPhone also introduces a next generation mobile marketing tool which allows advertisers to insert customized mobile advertisements in live streams and target focused audience among the half a million iPhone users globally. YuppTV presents a perfect example of how best media, entertainment and internet can be forged together to bring to its audience an exciting package of Indian TV channels anytime and anywhere in the world . Mobile TV has emerged as a strong advertising platform for advertisers globally. Streamed and broadcast mobile TV services are expected to become the most lucrative channels for mobile advertisements by 2010. The global spending on mobile TV advertising is expected to grow from $335 million in 2008 to more than $2.5 billion in 2013*. Commenting on the launch, Udaynandan Reddy, CEO and founder, Global Takeoff Inc., said, YuppTV iPhone app is the first application to place overlay advertisements on live streams thereby creating a new and innovative marketing tool. Advertisers can target iPhone users to send relevant and useful advertisements which increase the chances of the advertisements being viewed. A scientific mobile conversion tracking system helps advertisers with in-depth and relevant users data. We would soon extend this platform to other content providers to reach the expatriate communities across the world.” New channels like Gujarati, Marathi and Tamil channels will be added to the YuppTV portfolio shortly.