I am sensing a ‘mobile handset bubble’ building up. When a particular industry segment shows potential it’s natural to witness a hyper-competitive conditions. Everyone wants a share of the pie! We already have 214 brands offering mobile handsets in India! The list is growing on a daily basis. The only way to survive is to offer unique handsets and value-for-money. The company that we are covering today seems to have understood the mantra very well! Today, a well-known name in the computer peripheral industry, iBall launched its own mobile handsets. iBall Mobiles has launched what is called ‘Magnificient seven’ handsets targetting seven different demographics. 
iBall Senior – handset targeted at senior citizens. Comes with SOS Button, enhanced sound, large buttons..pretty much sames features as we have seen in other senior citizen phones. Priced at Rs. 3,500 iBall Sleec – The slimmest QWERTY phone available in India measuring just 8mm thickness! Comes with Dual-SIM (standby), Dual-Camera and Dual-Battery! Priced at Rs. 5500 iBall WaterProof – Rough and Tough handset touted to survive rain, dust, shock, temparature and humidity. It is the world’s 1st floatable handset thanks to its lightweight! Drop proof for 1.6m drop, Dustproof and waterproof graded IP57. Comes with built-in FM Radio and torch. Unique I must say. Price at Rs. 3,000 iBall Posh – Stylish phone with rich metallic finish and attractive designs. Targeted to the stylish youth. Priced at Rs. 5,500 iBall Flipper – Targeted towards ‘flippers’ 🙂 I mean, to those stylish and fashion-conscious audience who wants to flip open the handset when making calls! Priced at Rs. 5,000 – Rs. 6,000 iBall Shaan – Basic entry level model that is lightweight and comes with LED Torch and USB-based charger. Priced at Rs. 1,500 – 2,500 iBall Touch – Touchscreen phone with 3.2″ LCD screen. Comes with handwriting recognition for English. Priced at Rs. 6,000 Quite concise and focused offerings. Not bad for the start!
