Geodesic Limited and ZEEL (Zee Entertainment Enterprises Limited) have formed a new company called ITM Digital Private Limited, which will offre value added services for mobile and Internet-enabled devices. With an aim to address the hugely growing market for content convergence and mobileVAS, the Mumbai-headquartered ITM will provide consumers a range of entertainment applications and provide choice to consumers on their mobile phones and desktops. Speaking on the occasion, ZEEL managing director and CEO Punit Goenka said, “This alliance will enable us to deliver optimized levels of Internet integration across our range of assets and product categories. With this venture we aim to capture the unexplored power of this medium that the Indian audience is fast adapting to.” “The alliance will allow both companies to drive new growth opportunities and has the potential to ultimately transform the way mobile and digital value added services are consumed by users at large. Geodesic and Zeel are engaging at technology, marketing and business levels to bring information, entertainment and the power of the mobile platform to consumers across India,” said Kiran Kulkarni, MD, Geodesic Limited. As the first step in this collaboration, ITM Digital will launch interactive Internet TV on the mobile and desktop platforms. The application will stream over 20 live television channels and several on-demand video channels. Consumers across all telecom networks will be able to download the application, discover, access, and schedule content through an easy-to-use interface using their data plans (GPRS /EDGE / Wi-Fi) on their mobile phones, desktops and across the web. Further, the companies are exploring opportunities in extending the alliance to combine ZEEL group’s other entertainment assets and Geodesic’s extended mobile products portfolio.