How many times have you been frustrated to find good content for your smartphones and mobile phones? You want a good hello tune, good video clips, cool apps but you cant figure out a one-stop solution to discover such mobile content. Fret not, U2opia Mobile – a company focusing on Mobile content discovery platform has come up with a solution called Fonedoo. Fonedoo is a platform to discover, experience, and purchase mobile content conveniently from the comfort of your computer or mobile. With an ever-growing database of content, services and applications available in the market today, customers still do not have a one-stop solution to discover and share such content. Fonedoo addresses this issue by creating an online destination where users can search and discover content at their own leisure. Think of Fonedoo as a mini search engine that searches for all mobile content. It indexes and organizes the information so that users can discover and search for such content easily. What more, they have also integrated the platform with Fonebuy – a unique mobile payment mechanism through which customers can easily purchase the content that they have just discovered. By integrating with Fonebuy, a mobile micro transactions solution, customers have a frictionless checkout process which is quick and secure. Payment for Fonedoo’s content is an extremely simple 2 step process. Once you have found the desired tune, enter your mobile number and a password will be sent to you via SMS. Key in the password and the content is immediately delivered or set as your caller tone- No Credit Cards, No Hassle! All from one place. So far, they have indexed and organized 1.5 million tunes across wide range of genre. They have an independant website called fonedoo.in and a facebook app. Fonedoo has already partnered with 4 major mobile operators in India such as Airtel, TATA Indicom, Reliance and Tata Docomo. It would have been nice if they have also launched a mobile apps such as android apps, iphone apps to provide a very native experience all from within the mobile phone. I am sure they are working on those things…Give fonedoo a spin and let us know what you think. Also, they have launched this platform only for tunes now. Expect them to expand this platform into other segments such as videos, apps, games pretty soon..!