Research in motion (RIM), the maker of Blackberry smart-phones have launched an application in event of FIFA World cup 2010. An application called “South Africa on Blackberry’ is available on its application store by which through the push technology one can get real time updates about football matches and scores. It is even integrated with social messaging sites like twitter and facebook. Nokia Ovi Store is stuffed with all football content. One can watch the highlights of the best goals, get latest football game updates and even play soccer games on your mobile phones. It provides an software applications which allows people to download free audio and video content and all latest news too. The Associated Press (News - Alert) has introduced a new application for mobile phones that gives soccer lovers instant access to what is going on in the South African stadiums. API has informed that the app, AP 2010 World Cup Coverage, is available for download from multiple app stores, including iTunes, Ovi by Nokia, BlackBerry App World and Android (News - Alert) Market. The app can be found by visiting http://getapmobile.com/worldcup/. Others like JumpGames and many more lined up with their applications and games to spice up this grand event FIFA World Cup 2010.